Retail Intelligence Platform
THE OPERATING SYSTEM FOR MODERN RETAIL MARKETS
Flipflow connects shelf performance, pricing dynamics, distribution coverage and consumer perception into one intelligence layer — and Tyrell AI turns those signals into decisions your teams can execute.
Your market, continuously read. Your teams, continuously guided.
Flipflow, the only Spanish company recommended by Gartner in its "Market Guide for Digital Shelf Analytics 2025"
What changes when the market becomes readable
When retail signals are fragmented across channels and tools, decisions become slow and reactive.
Flipflow transforms those signals into a continuous intelligence system for your teams.
Tyrell AI
The intelligence layer connecting everything
Tyrell operates across the entire Flipflow platform.
It continuously correlates signals from shelf, pricing, distribution and consumer perception to identify structural dynamics before they impact revenue — and guides your teams on where to act.
Not another dashboard.
Not just simple conversational AI.
A retail proactive autopilot for decision making running 24/7.
Early detection of market dynamics
Tyrell detects structural changes across retailers, categories and territories before they impact performance.
Cross-market signal correlation
Shelf performance, price movements, distribution gaps and consumer sentiment are automatically connected to identify root causes.
Role-specific guidance
Each team receives the actions relevant to their role — ecommerce, sales, category or revenue management.
Prescriptive decisions
Tyrell doesn’t just describe the market.
It tells your teams what to do next.
Early detection of market dynamics
Tyrell detects structural changes across retailers, categories and territories before they impact performance.
Cross-market signal correlation
Shelf performance, price movements, distribution gaps and consumer sentiment are automatically connected to identify root causes.
Role-specific guidance
Each team receives the actions relevant to their role — ecommerce, sales, category or revenue management.
Prescriptive decisions
Tyrell doesn’t just describe the market.
It tells your teams what to do next.
Integrations
From insight to execution
Tyrell can deliver actions directly to the teams responsible for execution — through email, collaboration tools like Teams or Slack, or integrated with operational systems such as CRM and ERP platforms.
Because intelligence only matters when it leads to action.
Platform architecture
One platform. Four modules. One intelligence system.
The retail market speaks many languages. Flipflow translates them into one.
Signals from every retailer, marketplace and territory are structured into a unified intelligence layer — the foundation on which Tyrell AI guides decisions across your organization.
Digital Shelf Intelligence
Structural governance of visibility, content and retail media performance.
Assortment & Territorial Intelligence
Distribution intelligence territory by territory.
Pricing & Seller Control
Global governance of pricing, sellers and channel integrity.
Customer Sentiment Intelligence
Consumer perception transformed into commercial intelligence.
Digital Shelf Intelligence
Structural governance of visibility, content and retail media performance.
Assortment & Territorial Intelligence
Distribution intelligence territory by territory.
Pricing & Seller Control
Global governance of pricing, sellers and channel integrity.
Customer Sentiment Intelligence
Consumer perception transformed into commercial intelligence.
Tyrell AI
Intelligence modules
Four perspectives of the same market
Each module captures a different layer of the retail ecosystem.
The more signals connected, the clearer the picture.
Digital Shelf Intelligence
Visibility is not control. Governance is.
If visibility, content and competitive positioning are not governed structurally, growth becomes unpredictable. Flipflow transforms the digital shelf into a continuous intelligence layer.
- Structured and comparable visibility
- Content governance across retailers
- Retail media performance auditing
- Competitive positioning radar
Designed for:
Marketing
E-commerce
Retail Media
Assortment & Territorial Intelligence
Distribution defines your market presence.
Flipflow turns physical distribution into real-time territorial intelligence, helping you uncover problems long before traditional retail audits.
- Assortment visibility territory by territory
- Detection of gaps and delistings
- Evidence for retailer negotiations
- Store checks transformed into intelligence
Designed for:
Trade Marketing
Category Management
Sales Management
Pricing & Seller Control
From price monitoring to channel governance.
Flipflow enforces structural governance over pricing and sellers, protecting margin, preventing channel conflicts, and enabling sustainable marketplace growth.
- Complete mapping of sellers and distribution
- Detection of price deviations and violations
- Prevention of international channel conflicts
- Buy Box stability and competitive control
Designed for:
Trade Marketing
Revenue
Marketplace
Pricing
Sales Management
Customer Sentiment Intelligence
Consumer perception is commercial intelligence.
Reviews and consumer conversations directly impact conversion, ranking and sales. Flipflow converts unstructured feedback into actionable signals.
- Reviews structured by SKU and retailer
- Attribute-level analysis beyond sentiment
- Cross-market perception analysis
- Category benchmarking
Designed for:
Consumer insights
Marketing
E-commerce
Product
Customer results
Real companies. Real outcomes.
What makes Flipflow different
From fragmented tools to a retail intelligence system
Business impact
Beyond digital shelf
Retail intelligence cannot exist in isolation
Most digital shelf platforms analyze external market signals. Flipflow goes further.
It connects real-time market intelligence with your company’s own data, strategies and operational logic.
All connected into one intelligence system.
Flipflow integrates with your internal ecosystem — from ERP and CRM systems to data warehouses — allowing Tyrell AI to reason not only about the market, but about your own business constraints and priorities.
Because the goal is not just to understand the market.
The goal is to act on it.
Join the companies replacing fragmented tools with a retail intelligence operating system