2024-04-24T12:34:52+01:00

The intelligent platform that is transforming retail

Analyze the market in real time with our platform. Monitor your distributors and competitors as well as brand positioning and trends. Make strategic decisions thanks to our leading technology to maximize your competitiveness, sales, margins and omnichannel image.

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Analytics suite with real-time, highly detailed data on the status of products, competitors and markets for manufacturers, brands and retailers.

Discover flipflow modules and how they can give you better results from now on.

Pricing and Promotions Monitoring

The right data-driven pricing policy can mean very significant variations in sales.

Analyze trends, records, competitors and control distributors in real time to maximize your competitiveness.

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Ensure stock and maximum assortment at store level

Inventory stock-outs and shortages at the point of sale can mean millions of sales not generated.

Control daily stock-outs, optimize assortments and maximize sellout and sales at store level.

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Control your position in the Digital Shelves

Know your brand presence and visibility in each retailer VS your competition. Even at store level.

Analyze and optimize your share of search, share of voice, your product-by-product positioning and that of your competitors.

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Retail media Audit & Monitor

The next wave of advertising is estimated to account for 30% of advertising investment in the next 5 years. The digital equivalent of gondola heads.

Check the ad placements agreed with the sales channels and also analyze the retail media strategies of your competitors.

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Marketplaces and vendors monitoring

It is estimated that by 2027, 60% of global ecommerce sales will be through marketplaces.

We give you the technology to control sellers and buybox changes, positioning, ads, prices, stocks and content. Improve your DTC sales and monitor unauthorized sellers.

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Have accurate and real-time market reports

Retail investment in traditional market research will exceed $100B by 2024.

Flipflow allows you to have higher quality information, exactly as you need it, without non-transparent aggregates, actionable, daily and at a lower cost than traditional market research.

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BI Data Explorer: Analyze and automate with total flexibility

Veletta is our BI tool that will allow you to cross-reference and analyze in a 100% flexible way all the product and market information we have.

  • You will be able to create customized reports and graphs for any team or profile in your company so that you have actionable insights for every part of your business.

  • You will be able to make your own dashboards by user or department, preparing internal reporting dashboards for pricing, sales, marketing, KAMs, Brand Managers, etc.

  • You will be able to automate the periodic sending of reports to warn of price changes, infringements, stock-outs or reporting.

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Blog & Articles

Demystifying the concept of Digital Shelf Analytics: Basic considerations and metrics to follow

Ten strategies to improve the visibility of your online products and stand out from the competition

  • optimizar fichas de producto

Optimizing your product pages: The key to success on the Digital Shelf

Join the companies already anticipating the retail of the future

Instantly learn about prices, promotions, content, assortment, trends, news, features and more on millions of products on a global scale and in real time.

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Find out how we’re already helping companies like yours

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“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”

“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer”.

“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”

“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”

“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”

“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”

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