Use Cases > Detect Stock Shortages

Regional Availability Management: Detecting Stock Gaps Across
Sales Channels

In brick-and-mortar retail, what isn’t on the shelf doesn’t exist. An assortment gap isn’t just a lost sale today; it’s a loss of market share to the competition and an erosion of your distribution strategy.
With the Assortment & Pricing — Territorial Intelligence module, manufacturers and distributors turn territorial coverage into actionable intelligence to anticipate gaps and recover revenue at the local level, retailer by retailer, category by category, and postal code by postal code.

Territorial Assortment Visibility

You no longer rely on national averages or sell-in reports that hide the reality on the shelf. Flipflow offers an always-on intelligence layer that allows you to visualize the actual assortment through a territorial lens, to understand where products are missing, in which retailers, and with what potential impact.

Real-Time Availability Map

Identify, SKU by SKU, which products are available in each postcode and retailer, with over 95% accuracy.

Gap Detection by Postcode

See where your product mix falls short compared to the competition in high-demand areas, allowing Key Account Managers to act with surgical precision.

Retailer Comparison

Compare your product availability across retail chains and identify clear differences in product assortment that can be leveraged as sales arguments.

Prioritize Sales Actions with Structured Data

Not all product gaps have the same impact. Flipflow helps teams take targeted action, prioritising territories, stores and SKUs based on their value to the business. What’s more, we provide you with the sales pitch to resolve the issue with the retailer.

Business intelligence data explorer showing a table with product details such as website images, product names, point of sale, time, ZIP codes, country, and stock availability. Filters and measures include dimensions like time, point of sale, and in-stock ratio, with a sidebar listing analytics options like prices, availability, and digital shelf metrics.

Assortment Benchmarking

Identify critical discrepancies (e.g., how come you have 27 SKUs in one retailer in Seville and only 15 in another with the same profile). Turn the data into an objective negotiating tool to introduce new SKUs.

Automatic Alerts for Gaps and Delistings

Receive notifications when a product disappears, loses presence, or becomes unavailable in a relevant channel, ensuring the integrity of your commercial strategy across the entire territory.

Reports for Key Account Managers

Each manager can work with reports tailored to their region, accounts, and business priorities.

Turn Stock Shortages into Distribution Recovery

With a structured view of the market, the system goes beyond a static dashboard to become the co-pilot of your sales network, which no longer relies on intuition and restores distribution based on objective evidence.

Regional Prescription with Tyrell AI

Identify assortment differences among retailers and use that information to drive new product listings where your presence is lower than expected.

Smart Availability Alerts

Receive automatic notifications not only of stockouts but also of patterns of silent assortment erosion before they impact month-end results.

Improve Negotiations with Retailers

Go into every meeting with clear data on coverage, gaps, and territorial distribution, replacing perceptions with evidence.

Real Impact: Double Return on Efficiency
and Growth

In large organizations, the traditional physical audit model costs between €500,000 and €2 million annually, with a lag of weeks in detecting problems. Flipflow transforms this operational expense into a growth engine:

Immediate Structural Savings

Optimize spending on external audits and drastically reduce manual reporting. By organizing information from day one, you achieve better utilization of the sales team and reduced reliance on third-party providers.

Growth in Effective Distribution

Early detection of gaps and accelerated recovery from delistings allow you to focus your efforts on high-impact territories.

Direct ROI: In fast-moving consumer goods categories, a marginal 1% improvement in effective distribution alone covers the annual investment in this module. Everything else is net growth in your market share.

The goal is not just to understand the market.
The goal is to act on it.

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