Assortment & Pricing
— Territorial Intelligence

DISTRIBUTION IS ALL YOURS.
OWN IT BEFORE THE MARKET DOES IT FOR YOU.

Flipflow transforms your distribution into a structured layer of real-time territorial intelligence.
Stop guessing where your brand is losing ground and turn every territory into a measurable opportunity. Visualise the actual product range by store and postcode, identify gaps compared to the competition, and prioritise your resources where the impact on revenue is greatest.

Designed for:

Trade Marketing

Category Management

Sales Management

Prominent FMCG and beverage brand logos including Nestlé, Grupo LALA, Pernod Ricard, and Importaco, showcasing Flipflow’s expertise in providing pricing and assortment analytics for multinational industry leaders.
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You have the data. What you lack is structural visibility.

Sell-in, aggregate sales, regular audits, national reports. The major operators already have all of that. And yet they rarely know exactly:

Where their presence is quietly being eroded

Where is their product out of stock (and since when)

Which competitor is gaining ground region by region

Which region presents the greatest risk or opportunity

Where the sales team should be this week

The problem isn’t a lack of information. It’s the lack of a framework to turn that information into coordinated regional decisions. Relying on static audits or business intuition means losing ground. Whilst others react to past trends, you need to lead the way in the present.

How we solve this at flipflow

Structured, actionable and comparable territorial intelligence

Flipflow builds a comprehensive map of your product range and that of your competitors: retailer by retailer, category by category, postcode by postcode. Not just a snapshot. But a layer of intelligence that’s always active.

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1. Real-time visibility of product availability by region

Access a comprehensive map, broken down by category and postcode.
We don’t just monitor your brand. We analyse the entire competitive landscape so that you can approach retailers armed with structured data, not mere perceptions.

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2. Automatic detection of gaps and delistings

De la reacción tardía a la detección temprana:

  • Identify where you should be but aren’t.
  • Detect delistings as soon as they occur.
  • Find out which competitor has taken your place and in which regions.
Market intelligence dashboard showing a critical 'Stock Gap' alert for Zip 46001 on a map of Spain. The UI displays a 10% in-stock ratio, indicating availability is 80% below competition, with a predicted revenue increase of 15% upon replenishment. Market intelligence dashboard showing a critical 'Stock Gap' alert for Zip 46001 on a map of Spain. The UI displays a 10% in-stock ratio, indicating availability is 80% below competition, with a predicted revenue increase of 15% upon replenishment.
Flipflow assortment optimization tool identifying a 'Top Opportunity' in Zip 05348. The dashboard highlights a 40% distribution gap compared to competitors and suggests expanding product assortment to capture a potential 15% revenue growth with 90% confidence.
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3. Territorial prioritisation by impact

Not all territories are worth the same. Flipflow provides you with:

  • Opportunity maps by postcode
  • Territory rankings by potential revenue
  • Indicators of structural availability
  • Revenue-at-risk models

Your team acts with focus, not out of habit.

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4. Physical store checks: from cost to structured intelligence

Large FMCG organisations invest between hundreds of thousands and millions of euros annually in physical audits.
Flipflow does not eliminate this effort. It structures it, standardises it and links it with digital signals to turn it into comparable and actionable intelligence. Audits cease to be a one-off expense and become part of a system.

Flipflow assortment optimization tool identifying a 'Top Opportunity' in Zip 05348. The dashboard highlights a 40% distribution gap compared to competitors and suggests expanding product assortment to capture a potential 15% revenue growth with 90% confidence.
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5. Continuous coverage beyond audits

We incorporate geolocated crawling with over 95% accuracy compared to traditional store checks in large retail chains. And in real time.

This enables:

  • Daily coverage between audits
  • Reduction in structural lag
  • Continuous regional monitoring

Result: you move from periodic photographs to permanent regional intelligence.

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6. Evidence-based negotiations with retailers

Go into every meeting armed with standardised data on product range, availability and pricing. Replace assumptions with objective, region-specific evidence.
The conversation changes.

E-commerce analytics overview featuring an 'Availability Ratio by Retailer and Category' stacked bar chart showing a 92.94% total in-stock ratio. Includes donut charts for 'Number of products by brand' (Maybelline, L'Oreal, CeraVe) and 'Number of products by website' (SHEIN, Miravia, AliExpress, Carrefour). E-commerce analytics overview featuring an 'Availability Ratio by Retailer and Category' stacked bar chart showing a 92.94% total in-stock ratio. Includes donut charts for 'Number of products by brand' (Maybelline, L'Oreal, CeraVe) and 'Number of products by website' (SHEIN, Miravia, AliExpress, Carrefour).

Economic impact

A twofold benefit: structural savings + growth in distribution

In large organisations, the traditional model involves:

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€500K–€2M annually on on-site audits

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Internal consolidation work

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Inefficiency in sales force allocation

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A lag of several weeks in problem detection

Flipflow changes two variables at the same time:

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Immediate structural savings

  • Optimisation of audit expenditure
  • Reduction in manual reporting
  • Less regional consolidation
  • Better use of sales teams
  • Reduced reliance on external suppliers

The savings start from day one by streamlining what you already do.

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Improved distribution efficiency

  • Early detection of gaps
  • Faster recovery from delistings
  • Objective regional prioritisation
  • Greater focus on high-impact regions

A marginal 1% improvement in distribution efficiency within a key category can cover the cost of the module. The rest is growth. .

A paradigm shift

From traditional management…To intelligence with flipflow
Regular auditsContinuous visibility
Partial coverageConsistent coverage
Weeks-long lagEarly warnings
Subjective prioritisationPrioritisation by impact on revenue
Delayed responseCoordinated action

Also for manufacturers and private labels

Category-level structural intelligence for manufacturers

This module is not only essential for brands with physical retail outlets.
For private-label manufacturers and product development, it enables:

Analyse the full product range by category and retailer

Identify new launches and products

Map ingredients, formats and market segments

Identify trends by product type

Compare changes in the product range across regions

Thanks to advanced standardisation (Elodin), each SKU is classified by technical attributes, ingredients, formats and market segments.

This makes the module a tool for structural category intelligence, not just regional execution.

A young boy with a milk mustache holding a tall glass of milk, featuring the LALA brand logo.

Case Study | Retail | Food & Beverages

Monitoring of distribution by store and brand image throughout Mexico

The Mexican group, a global leader in the dairy sector, optimises store checks, monitors prices and stock levels, and improves visibility, with its entire team aligned.

+9%

INCREASE IN ON-OFF SELL-OUT

-65%

COST OF STORE CHECKS AND MARKET REPORTS

-68%

EXPENDITURE ON DATA ANALYSIS

Know more >

Integration with the other modules

Territorial intelligence is a component of the system

Layered purple human brain illustration serves as a central hub, connected to four functional modules in the corners. Each module is represented by an icon within a rounded square. One of the modules is activated.

Assortment & Territorial Intelligence integrates with:

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Digital Shelf Intelligence

Online visibility aligned with physical distribution.

Designed for: marketing, e-commerce and retail media teams.

More about this module >

Pricing & Seller Control

Alignment between regional product range and pricing strategy.

Designed for: revenue, trade marketing, marketplace, pricing and sales management teams.

More about this module >

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Customer Sentiment Intelligence

Consumer perception linked to actual availability.

Designed for: consumer insights, marketing, e-commerce and product teams.

More about this module >

Digital shelf module icon

Digital Shelf Intelligence

Online visibility aligned with physical distribution.

Designed for: marketing, e-commerce and retail media teams.

More about this module

Pricing & Seller Control

Alignment between regional product range and pricing strategy.

Designed for: revenue, trade marketing, marketplace, pricing and sales management teams.

More about this module

Retail Media module icon

Customer Sentiment Intelligence

Consumer perception linked to actual availability.

Designed for: consumer insights, marketing, e-commerce and product teams.

More about this module

Layered purple human brain illustration serves as a central hub, connected to four functional modules in the corners. Each module is represented by an icon within a rounded square. One of the modules is activated.

And above all, with…

Tyrell AI

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Automatic prioritisation of territories

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Commercial risk detection

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Weekly executive summary

Flipflow no es un módulo aislado. Es una arquitectura coordinada.

Flipflow no es un módulo aislado. Es una arquitectura coordinada.

Tyrell AI inventory gap analysis dashboard displaying product catalog availability. The interface shows the brand at 64% stock availability versus a competitor at 92% in the premium electronics category.

Distribution is not a KPI.
It is a market structure.

And structure isn’t something you can improvise.
Flipflow turns your territorial coverage into an advantage that is designed, measured and protected week by week.

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