Flipflow, the Only Spanish Company in the Gartner Market Guide for Digital Shelf Analytics for the Second Consecutive Year

TL;DR
Flipflow repeats as the only Spanish company in the 2026 Gartner Market Guide for Digital Shelf Analytics. Discover what this recognition means and how sector trends—agentic AI, AEO, and Retail Media—define the future of the digital shelf.

We have done it again. For the second year in a row, Flipflow is featured in the Gartner Market Guide for Digital Shelf Analytics, published in May 2026, as the only Spanish provider among those representative worldwide. 2025 was the first time; 2026 is a confirmation.

This repeated recognition is no coincidence: it is the result of continuing to build a platform that evolves at the pace the market demands, with proprietary technology, real coverage, and a team that puts its customers at the heart of every decision.

What is the Gartner Market Guide for Digital Shelf Analytics?

Gartner is the world’s most influential technology research and intelligence consultancy. Its reports and market guides are an essential reference for technology, marketing, and digital commerce leaders at major global companies. Being included as a representative vendor in a Gartner Market Guide is equivalent to passing one of the most demanding quality filters in the sector.

The Market Guide for Digital Shelf Analytics analyses solutions that provide data and intelligence to brands and manufacturers about their products on third-party digital channels: marketplaces, retailer sites, social networks with selling capabilities, or emerging AI platforms. The report covers market trends, vendor selection criteria, and recommendations for buyers.

In its 2026 edition, analysts Jason Daigler and Greg Carlucci have selected 27 representative vendors worldwide. Flipflow is the only one headquartered in Spain.

Why Being Included Two Years in a Row Matters

Entering a Gartner Market Guide for the first time is a notable achievement. Repeating the following year is something else: it means the team of analysts has re-evaluated the market, reviewed the candidates, and concluded that Flipflow continues to meet—and exceed—the benchmark standards.

This consecutive recognition confirms three things:

1. Technical consistency. It was not just a one-off moment. Our Digital Shelf Analytics platform continues to evolve, with improvements in channel coverage, data quality, and automation capabilities.
2. Relevance in the global market. In an ecosystem dominated by US and Asian companies, Flipflow demonstrates that Spanish technology can compete and stand out on the international stage.
3. Customer trust. Gartner also considers the enquiries their analysts receive from companies evaluating DSA solutions. Flipflow appearing recurringly on that radar reflects that there are real organisations asking about us as a reference option.

What does Gartner Say about the DSA Market in 2026?

This year’s edition of the Market Guide reflects a significant acceleration in trends that were already emerging in 2025. These are the most relevant:

AI Agents: from insight to automatic action

Gartner identifies agentic artificial intelligence as the most promising evolution in the DSA market. Until now, these tools detected a problem (for example, that a competitor had lowered their price on Amazon while sales of a specific SKU were falling) and presented the information to the user for them to make a decision. The next step is for an AI agent to act directly: adjust the price, update the product listing, and re-syndicate it to the corresponding channel, all with a single click or even completely autonomously.

This ability to close the loop between data and action, which the report calls a closed-loop process, is the most important differentiator Gartner recommends evaluating when choosing a DSA provider. At Flipflow, we have been working in this direction for some time with Tyrell AI, our AI agent.

Retail Media: connecting shelf data with advertising investment

Retailers have turned their digital spaces into genuine advertising networks. Platforms such as Amazon Ads, Carrefour Links, or El Corte Inglés Ads allow brands to buy sponsored visibility right where the purchase decision occurs. Gartner highlights that the most advanced DSA solutions already integrate Digital Shelf data with Retail Media management, allowing, for example, a sponsored products campaign to be activated automatically when a competitor reduces their stock or modifies their price.

AEO: the new frontier of visibility

One of the most relevant updates in the 2026 edition is the attention Gartner pays to Answer Engine Optimisation (AEO): the visibility of products on AI platforms such as ChatGPT, Gemini, or Perplexity. These environments are rapidly changing product search and discovery patterns, and the report notes that current DSA providers still have a significant gap in this area. It is an emerging space where monitoring capability will become critical in the coming years.

Geographical expansion and B2B

The report also highlights the growth of Digital Shelf Analytics usage in markets outside the US and in B2B segments, where the proliferation of industrial marketplaces and digital distributors opens up new opportunities to apply digital shelf analytics.

Selection Criteria: Why Flipflow Is on The List Again

Gartner applies a rigorous selection process. To be included in the Market Guide, a provider must simultaneously meet the following criteria:

• Real multi-channel coverage: monitor multiple marketplaces, retailers, and social platforms, not just one dominant channel.
• Proprietary SaaS product: offer a platform that the client can manage autonomously, with dynamic dashboards and actionable data.
• Full functional capabilities: search positioning, prices, content, stock availability, ratings and reviews, competitive intelligence.
• Integration with the PXM ecosystem: connection with PIM, BI tools, and Retail Media networks.
• AI roadmap: evidence that the provider is developing or already offering automation and artificial intelligence capabilities.

Additionally, Gartner takes into account active enquiries from its clients regarding DSA solutions. Flipflow appearing recurringly in those conversations speaks to a real market presence and not just meeting technical requirements on paper.

Flipflow in 2026: More Powerful, More Connected, More Global

This second recognition comes at a time when the Flipflow platform has reached a notable level of maturity. Today we offer:

• Comprehensive digital shelf monitoring: prices, content, stock, organic and sponsored positioning, ratings and reviews, new competitor products, and unauthorised sellers.
• Coverage of hundreds of retailers and marketplaces in Spain, Europe, and international markets.
• Integration with Retail Media tools to connect shelf data with advertising investment and maximise return.
• Configurable alerts and workflow automation, with AI capabilities to close the loop between insight and action.
• Connectors with PIM, ERP, and BI platforms so that DSA data feeds decisions across the entire organisation.
• Customisable dashboards adapted to different teams: marketing, trade marketing, sales, e-commerce, and analytics.

All of this is supported by a Customer Success team that accompanies each client through the implementation and continuous evolution of their Digital Shelf strategy.

Gartner Recommendations: What to Consider if you are Evaluating a DSA Solution

The report includes a series of questions and criteria that Gartner recommends using in any DSA tool selection process. The most relevant are:

• On channel coverage: Does it monitor all channels where your products are sold? Is it easy to add new retailers or marketplaces? Does it have coverage in the geographical markets where you operate?
• On data quality: How often is the information updated? What happens when it is not possible to collect data from a channel? How long is historical data kept?
• On AI and automation capabilities: Does the tool suggest actions or execute them directly? Does it have AI agents or are they on its roadmap? Can it integrate shelf data with purchases on Retail Media networks?
• On integration and workflow: Does it connect with the existing PIM or ERP? Are the integrations bi-directional? Can it trigger alerts or workflows in other systems?
• On AI visibility: Does it offer or plan to offer visibility tracking for products on platforms like ChatGPT, Gemini, or Perplexity?

Flipflow provides an answer to all these points. If you are in the evaluation process, we would be delighted to show you how in a demo.

Conclusion: Two Years Selected by Gartner, a Long-Term Commitment

Being recognised two years in a row by Gartner as the only representative Spanish company in the Digital Shelf Analytics market is not a finishing line. It is a validation of the path taken and, above all, an impetus to keep moving forward.

The DSA market is undergoing a full transformation: agentic AI, Retail Media integration, and the emergence of AI channels as a new product visibility landscape will redefine how brands manage their digital presence in the coming years. At Flipflow, we are prepared to lead that transformation from Spain.

Thanks to our customers for their trust, and to Gartner for once again recognising the value of what we build every day.

Want to see Flipflow in action? Request a demo and discover in a strategic session how you can dominate the Digital Shelf with real data and smarter decisions.