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In the UK, brand-name coffee costs 66% more than private label

22 coffee brands analysed across six European markets: 5 manufacturer brands (Illy, Lavazza, L’Or, Nescafé and Starbucks) and 17 private labels from the leading retailers in each country. Average price, range depth, promotional pressure and formats, at the close of Q2 and Q3 2026. Download the report and benchmark the UK coffee shelf against Belgium, France, Italy, the Netherlands and Spain.

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The problem

Deciding on the UK coffee shelf without a European benchmark comes at a cost

Category, Trade Marketing and Revenue Management teams make weekly calls on price, range and promotions. Most do so with their own numbers, the data each retailer chooses to share, or panel reports that land after the shelf has already moved. The result is predictable: pricing with no market benchmark, promotions that miss where private label is pushing, and ranges that don’t reflect what’s happening this quarter.

Your shelf changes from one day to the next. This report shows how it changed between June and September.

What’s included in the report

Average price, range depth, promotional pressure and formats

The report compares 5 manufacturer brands (Illy, Lavazza, L’Or, Nescafé and Starbucks) with 17 private labels across six countries. In the UK, the own-label ranges of Asda, Morrisons, Sainsbury’s and Tesco. Data is broken down by country, retailer and brand, June vs September 2026.

01. Average price

In the UK, manufacturer brands average £5.51 at the close of Q3, against £3.31 for private label. Lavazza is the most expensive brand (£8.29), while Starbucks, at £2.90, has the lowest manufacturer price in the whole study. Among own labels, Sainsbury’s (£3.97) sits well above Asda, Tesco and Morrisons, all under £3.25.

02. Range depth

The UK coffee range grows from 809 to 963 products between the two cuts, and private label’s share rises from 16.9% to 18.7%. Nescafé holds 44.4% of the manufacturer range. At Ocado, all five manufacturer brands lose products: Lavazza drops from 39 to 14.

03. Promotional pressure

Illy is the most promoted manufacturer brand in the UK, with 33.1% of its products on promotion at the close of Q3, while Lavazza falls from 25.0% to 10.0%. Among own labels, Tesco rises from 14.5% to 16.7% and Morrisons from 5.6% to 10.0%.

04. Formats and price by format

At the close of Q3, the UK is the only market of the six where instant overtakes capsules: 32.4% of the manufacturer range, against 31.4%. RTD reaches 12.7%. The report includes price per capsule, per 100 g and per 100 ml for each brand.

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Category and trade marketing professionals working together

Who is this report for?

Designed for coffee category decision-makers in the UK

Trade Marketing

Category Management

CMO / Marketing Director

Revenue Management

Methodological rigour

Retailer data, not panel data

flipflow captures data directly from the leading online retailers in each market, on a continuous, automated basis. These aren’t panel estimates or sample projections: this is data exactly as it appears at the digital point of sale, updated daily.

The 2026 Coffee Report covers 22 brands (5 manufacturer brands and 17 private labels) across six countries: Belgium, France, Italy, the Netherlands, Spain and the UK. It compares two cuts, June and September, with more than 5,500 products listed at the close of Q3. Data is broken down by country, retailer and brand, and all prices are shown in euros, including the UK.