Flipflow Gets a Makeover: Faster. Smarter. More Human.

At flipflow we believe information shouldn’t just be available: it needs to be easy to understand, quick to consult, and actionable. Market analysis waits for no one. Opportunities appear and disappear in a matter of hours, and strategic decisions require clear, accessible, and useful data at precisely the right moment. That’s why we’ve redesigned flipflow: so your team can move at the speed the current market demands.

This new design goes far beyond a cosmetic change: it’s a strategic evolution that enhances efficiency, clarity, and usability, boosting the daily work of all teams. Everything is faster, more intuitive, and designed to accompany you into the new era of Artificial Intelligence.

Here’s what awaits you.

Faster and Easier-to-Use Interface

Agile and Accessible Navigation for Everyone

Speed and simplicity are essential when analysing large volumes of data. Data complexity shouldn’t translate into usage complexity. With flipflow’s new design:

  • Faster Navigation: find key information in seconds, without wasting time.
  • Intuitive and Accessible Interface: any user, regardless of their technical level, can easily explore data.
  • Optimised Visual Experience: every panel, section, and data point is organised for clear and understandable reading.

We have simplified the use of the platform, eliminated unnecessary steps, and created an experience that feels natural from the very first moment. These improvements allow users to focus on what truly matters: making data-driven decisions in record time.

New Visualisations and Optimised Workflows

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Clearer Insights and Faster Decisions

Data analysis depends as much on the available information as on how it is visualised. Data tells stories, but only if you know how to read them. That’s why flipflow’s new UI introduces:

  • Improved Data Visualisation and Readability: customisable dashboards, readable charts, and reports that facilitate data interpretation.
  • Clearer Workflows: more intuitive actions within the platform, allowing tasks to be completed in fewer steps and with less effort.
  • Compare multiple variables, apply dynamic filters, and explore your data from different angles without losing context.

Thanks to these improvements, insights become clearer, more actionable, and quicker to communicate, driving strategic decision-making across the organisation.

New Features in Report Management

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Customised Dashboards and Reports, and More Efficient Teamwork

Market analysis is rarely an individual effort. The best decisions arise when teams work together, combining perspectives and experience. Furthermore, information management is as important as the information itself. With the new flipflow:

  • Easier to Generate Customised Reports: create reports from scratch that reflect exactly what your company needs.
  • Your most important reports are always one click away, automatically updated and ready to share or present at any time.
  • Improved Automations: Now you can choose the exact day you want to receive the report. You can also see which reports are being sent automatically.

These functionalities improve access to information. Because when all teams have access to the same data and can contribute to the analysis, organisations move faster and make better decisions.

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New Collaborative Functionalities (coming soon)

Additionally, we are preparing a future rollout that will include new advanced functionalities to boost team productivity:

  • Permission Assignment: establish different access levels based on the user for more secure and personalised management.
  • Improved Maps: more complete and dynamic visualisations to explore data intuitively.
  • View Shared: easily review with whom each dashboard has been shared and maintain control of your information.

These functionalities allow teams to work more coordinately and efficiently, eliminating information silos, accelerating action, and reducing analysis times.

Ready for AI Agents (coming soon)

Coming Soon: Smart Assistance for Faster Decisions

Artificial intelligence is transforming how we analyse and act on market data. The new flipflow is not only ready for this revolution, but it has been specifically designed to leverage it.

We are preparing a future rollout that will include advanced functionalities to boost team productivity:

  • Tyrell AI: an intelligent AI Agent that will help interpret data, generate useful insights and reports from scratch by cross-referencing information from Flipflow and your own business data. It will also be able to respond by performing Deep Research on all market data and suggest real-time actions suitable for you and your company proactively.

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This technological foundation means that, as we develop new artificial intelligence capabilities, they will integrate naturally into your existing workflow. You won’t have to learn a new tool or change your way of working; you’ll simply find that flipflow becomes increasingly intelligent and useful over time.

Start Enjoying This New Experience

The new flipflow is already available and at your fingertips for you to explore. For current users, the transition will be automatic and seamless: simply log in as usual and discover the new experience. All your data, reports, and settings will be exactly where you left them, but with a completely revamped interface.

If you’re not yet a flipflow user, this is the perfect time to discover how a truly modern market analytics platform can transform the way your organisation makes decisions. Request a demo and we’ll show you firsthand.

We are excited to share this new chapter with you. Explore, experiment, and let us know what you think. Your way of transforming Retail has just evolved. And so has flipflow.