Flipflow, the Only Spanish Company Recognised by Gartner in Digital Shelf Analytics
We’re celebrating at Flipflow! Gartner has included us as one of the representative vendors in its latest Market Guide for Digital Shelf Analytics, published in May 2025, making us the only Spanish company featured in this globally-renowned report.
This recognition validates our leadership in the Spanish market and our ability to compete internationally in the Digital Shelf Analytics sector.
What does a Gartner Market Guide consist of?
Gartner, the world’s leading information technology research and advisory company, regularly publishes market guides that help businesses understand technology trends and identify the most relevant vendors in each sector. Being included in a Gartner Market Guide represents a seal of quality and credibility that few companies achieve.
The Market Guide for Digital Shelf Analytics analyses the market for applications that provide brands and manufacturers with data from third-party digital channels where their products are sold, such as online marketplaces and retailers’ e-commerce sites.
Digital Shelf Analytics is a key discipline for brands that sell through third parties. When a brand doesn’t have direct control over its sales channels, it needs tools that allow it to answer questions such as:
- How does my product appear on Amazon, Carrefour or Walmart?
- Am I losing market share to the competition?
- Are my prices being respected?
- Is there stock availability across all channels?
- What’s happening to assortments in my category in real time?
DSA tools collect public data using scraping or APIs, analyse that information and present it in dashboards that aid data-driven decision-making. From internal search engine positioning to content, promotions, pricing and reviews, the objective is clear: to ensure the best version of your product on every sales channel.
An Expanding and Increasingly Demanding Market
According to Gartner, the number of vendors within the Product Experience Management (PXM) ecosystem—where digital shelf analytics is integrated—will double by 2027. This is due to two main causes:
- The growth of e-commerce in retail over the coming years
- The increasing complexity of the digital environment: more channels, more competition, more AI-generated content and higher consumer expectations.
In this context, Digital Shelf Analytics solutions are evolving towards total automation. It’s not just about obtaining data but about acting on it: adjusting prices, optimizing product listings, detecting unauthorized sellers or cross-referencing your Retail Media campaign data with digital shelf data directly from the platform. And this is where Flipflow excels.
Gartner’s Selection Criteria
Gartner has been particularly rigorous in its selection process for this guide. Analysts Jason Daigler and Ant Duffin selected the vendors based on very specific criteria that demonstrate market robustness and solution quality:
- Multichannel coverage: it’s not enough to focus on a single marketplace; multiple retailers, platforms and geographies must be covered.
- Interactive SaaS: the solution must offer a platform that the client can use independently, with dynamic dashboards.
- Key functionalities: from positioning, pricing and availability analysis to content comparisons, new product detection and automated alerts.
- Integration capabilities: with PIM, BI tools or Retail Media systems.
- Innovation: use of generative AI or agentic AI to close the loop between insight and action.
In addition, Gartner considered the vendors that had been the focus of recent client enquiries about Digital Shelf Analytics. This means that flipflow not only meets the most demanding technical standards but is also actively sought after by businesses looking for solutions in this area.
Flipflow: 360º Vision, Proprietary Technology and Focus on Impact
Being included in this select group of 25 international vendors represents an extraordinary milestone for flipflow. As the only Spanish company recognized by Gartner in this market, we validate our technical excellence and demonstrate the capacity of Spanish technology to compete and lead in highly specialized global markets.
Our Digital Shelf Analytics solution has been designed from the outset to offer a complete experience. We monitor what happens in e-commerce and give you tools to act quickly:
- Coverage of national and international retailers.
- Monitoring of the entire market, including your competitors
- Automatic detection of changes in prices, descriptions, images and availability.
- Tracking of unauthorized sellers and minimum price monitoring.
- Integrations with PIM, ERP and advertising platforms.
- Configurable alerts and action recommendations.
- Customizable dashboards for all your teams (marketing, sales, trade, e-commerce…)
And most importantly: we work hand-in-hand with our clients to convert data into the best strategic decisions.
Gartner’s Recommendations for Those Seeking a DSA Solution
In its report, Gartner provides specific recommendations for marketing and digital commerce leaders considering implementing Digital Shelf Analytics solutions:
- Establish a closed-loop action cycle: it’s not enough to analyse; responses must be automated.
- Evaluate data depth and frequency of updates.
- Choose solutions with geographic and multichannel coverage.
- Look for AI functionalities to scale decision-making.
- Integrate the Digital Shelf Analytics tool with other solutions such as BI or a Retail Media platform (both of which can be achieved without leaving flipflow).
Flipflow meets all these points, and that’s why we have been included among the representative vendors. This recognition is not just for us but also for our clients, who trust in our technology every day to win on the digital shelf.
Conclusion: Gartner Recognizes Us, the Market Chooses Us
Being recognized by Gartner as the only Spanish company in the Market Guide for Digital Shelf Analytics represents much more than a business achievement. It is confirmation that we are at the forefront of technological innovation and that we can successfully compete in the world’s most demanding markets.
But beyond the pride, we take it as a responsibility. We are the only Spanish company selected and we want to continue leading Digital Shelf Analytics in Europe and the rest of the world.
From here, we want to thank our clients for trusting us and Gartner for recognizing the value of flipflow in this increasingly competitive ecosystem. This recognition is not a full stop but the beginning of a new stage in which we will continue to be synonymous with innovation, quality and leadership in the Digital Shelf Analytics sector.
If you are evaluating Digital Shelf Analytics solutions, don’t hesitate: Flipflow is your ally in winning the battle for visibility, conversion and consistency in e-commerce.
📩 Email us or request a demo by clicking on this link: Contact flipflow
