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Practical Guide to Creating an Opportunity Map by Postcode in Retail
Practical Guide to Creating an Opportunity Map by Postcode in Retail TL;DR An opportunity map by postcode allows for identifying where untapped commercial potential exists. It is used to prioritise territories, adjust assortments, guide sales visits, and distribute budgets using
Because the goal is not just to understand the market.
The goal is to act on it.
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