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Price Wars in Marketplaces: Why your MAP and RRP Strategy Needs Governance, Not More Excels
Price Wars in Marketplaces: Why your MAP and RRP Strategy Needs Governance, Not More Excels TL;DR In today's e-commerce, manually controlling prices is not viable: the volume of SKUs, countries and channels exceeds the capacity of any ad-hoc review. This
Because the goal is not just to understand the market.
The goal is to act on it.
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