Project Description

Use Cases > Detect and analyse competitor innovations

Product and Assortment Intelligence: Governing Competitive Innovation

In the fast-moving consumer goods (FMCG) and private label sector, being late to a trend or failing to spot a change in a competitor’s product range means missing the window of opportunity that determines a product’s success. Whilst traditional market research offers a static and outdated snapshot, flipflow provides a real-time snapshot of the digital shelf, enabling you to anticipate every move your competitors make.

Launch Tracker and Regional Coverage

Identify each new reference entering the category in real time thanks to flipflow’s automated monitoring, which allows you to analyse not only the product itself but also its strategic market roll-out.

Custom digital shelf report dashboard with donut charts showing novelty scores, new products by retailer and shelf. It also includes global KPIs such as total products (581), novelty score (0.05%), and a table listing new products by sellout order, featuring retailers like Dia and Mercadona with metrics like position, price average, and in-stock ratio.
Number one

Identifying new trends by region

Flipflow allows you to monitor the geographical areas and specific retailers where a product launch is being trialled, identifying expansion patterns before they become a nationwide threat.

Number two

Mapping of attributes and formats

We break down new products by type, ingredients, weights and formats. This insight enables private label manufacturers to adjust their pipeline based on the actual product range.

Number three

Identifying gaps in the store shelf

Analyze the gaps in the product range that your competitors have left unfilled at key retailers, enabling you to proactively suggest products that will round out the retailer’s range.

Audit of Commercial and Promotional Strategy

A product launch is not defined by the product alone; that is why flipflow analyses the market conditions and the aggressiveness with which competitors reach the end consumer, turning visibility into actionable data.

Content and review analytics dashboard displaying global KPIs such as review average rating (20.35k), review totals (0.99k), and percentage of positive reviews (87.61%). Includes a table of products with bad reviews, trend charts by shelf, and aggregated reviews by product and country for retailers like Amazon and Carrefour.
Number one

Competitive Pricing Analysis

Understand the initial pricing strategies of private-label brands and rival manufacturers to assess whether your value proposition and margins are in line with the reality on the shelf.

Number two

Tracking of
in-store performance

Assess whether the launch meets the expected availability standards by checking stock levels and compliance with the terms agreed between the competitor and the retailer.

Number three

Monitoring of entry promotions

Find out whether your competitors are promoting their new products through aggressive promotions, volume discounts or specific point-of-sale visibility strategies.

Agility in Response to Market Trends

Unlike consumer dashboards, which provide data that is weeks out of date, Flipflow offers real-time data infrastructure to support innovation decision-making.

Database icon with a checkmark and multiple 'NEW' labels surrounding it, symbolizing the addition of new product data to a verified and centralized system in retail analytics.

Real-time trend monitoring

Companies such as Importaco use this architecture to identify micro-trends in consumer behaviour, analysing changes in product ranges and attribute turnover within leading categories without having to wait for external reports.

Tiempo real

Historical development of the category

Compare time periods and analyze how product assortments have changed over time to learn from the successes and failures of competitors in previous launches.

Centralized database icon with a checkmark, surrounded by icons representing quality assurance, product packaging, and data connectivity, symbolizing verified and interconnected retail analytics data.

Validation based on consumer sentiment

We incorporate review analysis as an additional layer to determine whether the product’s features (packaging, flavor, or usability) meet expectations, allowing you to refine your product before launching it to the market.

Real impact: reduced time-to-market and an optimized product range

Leading manufacturers and buying groups such as Grupo IFA and Importaco have replaced manual monitoring with a 24/7 alert system. By tracking which products are being launched, in which regions, and under what promotional terms, they have achieved:

Green checkmark icon

R&D Optimization

Prioritize the development of products that address real and current market needs.

Green checkmark icon

Operational efficiency

Eliminate reliance on trend analyses with significant time lags, restoring the ability to respond within days rather than months.

The competitive advantage: In a market where competitors like Kantar measure what has already happened, Flipflow lets you see what’s happening right now on the shelf. It’s the difference between analyzing the past and shaping the future of your category.

The goal is not just to understand the market.
The goal is to act on it.

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Join the companies replacing fragmented tools with a retail intelligence operating system

Monochrome banner of global enterprise client logos including Nestlé, Unilever, L'Oréal, Grupo LALA, Electrolux, Pernod Ricard, Importaco, and Empresas Polar
Monochrome banner of global enterprise client logos including Nestlé, Unilever, L'Oréal, Grupo LALA, Electrolux, Pernod Ricard, Importaco, and Empresas Polar