Project Description

Use Cases > Measuring and Improving Brand Share of Shelf

Mastering the Share of Shelf:
From Visibility to
Shelf Governance

You cannot lead a category if you do not govern the space you occupy within it. Share of Shelf in the digital environment is not a static metric; it is an indicator of commercial power and algorithmic relevance.
With the Digital Shelf Intelligence module, your marketing and e-commerce teams will transform passive monitoring into a structural growth strategy. You’ll no longer just measure where you are; now you’ll decide where you want to be. And Tyrell AI will help you get there.

Structural Control of Visibility in Real Time

Stop analyzing retailers in isolation. Flipflow unifies your presence so you can continuously understand your shelf share and performance across every category and point of sale.

Custom report for 'Share of Shelf' displaying a table with metrics for shelf names and their shares in the top 3, 5, 10, and 50 positions across various eRetailers. Filters and dimensions are available on the sidebar for customization.
Number one

Share audit across categories and searches

Measure how much space your brand has compared to the competition on digital shelves, in categories, and in relevant search results.

Number two

Benchmarking of the competitive environment

Flipflow correlates your visibility with that of your rivals to identify who is taking your space and in which specific digital aisles.

Number three

Positioning by product category

Evaluate how your products perform in strategic categories and identify opportunities to strengthen your presence.

Optimization Workflow: How to Actively Improve Your Share

Share of Shelf isn’t improved by chance; it’s built by optimizing organic performance and paid investment under a clear hierarchy of priorities. Flipflow provides you with the decision map needed to identify where your content requires structural reinforcement and where your paid investment will generate the greatest impact on the retailer’s ranking.

Digital shelf share of shelf dashboard for Flipflow, featuring a visibility benchmark across retailers like Amazon and Walmart. It displays share metrics for Top 3, 5, and 10 positions, alongside organic vs. paid results distribution to optimize brand visibility ROI
Number one

Asset Audit and Optimization

Identify which product listings are lacking in written content or images by detecting positioning issues. This allows you to prioritize the most relevant channels to correct brand compliance and improve content quality, ensuring your product is “attractive” to the algorithm before investing in traffic.

Number two

Synergy between organic visibility + paid

We pinpoint areas where your organic visibility is lacking so we can strategically boost it with Retail Media campaigns. The aim is to ensure your brand always appears ‘above the fold’ in key search results, safeguarding your market share against competitors.

Number three

Algorithm Governance and Prioritization

We unify your keyword and category strategy into a single sales infrastructure. We analyze which terms are driving your visibility and prioritize products with the highest conversion potential, adjusting commercial tactics to the actual relevance the algorithm assigns to each retailer.

Prescription and Action: The End of Passive Monitoring

Measuring isn’t enough if you can’t react in time. What sets flipflow apart from other data tools is its ability to turn insights into immediate action.

Illustration showing 'Out of stock' highlighted in red with 'In stock' above and below, alongside a notification bell with a red alert dot. Represents alerts for stock availability issues.

Visibility loss alerts

 Receive automatic notifications when a direct competitor climbs the rankings or when your brand drops below the “above the fold” in a critical category.

Illustration comparing two product categories represented by cat food bags (A and B) with bar graphs in the background, symbolizing performance comparison or sales trends over the latest time period.

Prescriptive intelligence with Tyrell AI

The system doesn’t just alert you to the drop. It analyses all the possible causes and suggests the necessary corrective action.

Illustration of a bar chart with an upward arrow indicating growth, featuring a product image (Choco Krispis) labeled 'Top 3.' Represents top-performing products within digital shelves.

Negotiation Governance

Use real-time visibility data to strengthen your negotiations with buyers, demonstrating your actual market share on the digital shelf with objective evidence.

Real Impact: Omnichannel Mastery and Operational Efficiency

Unilever has achieved mastery of critical areas of its business on European marketplaces through a real-time governance system. By replacing manual keyword-by-keyword review with a layer of structural intelligence, the brand has achieved:

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Leadership in Search and Sales

A sustained rise in its average search rankings and an increase in direct sales and sales through authorized distributors.

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Structural Efficiency

A drastic reduction in manual work hours for its Brand Managers, allowing the team to focus on strategy while Flipflow audits brand image and compliance across all markets.

Visibility ROI: Thanks to total control over its omnichannel presence and the optimization of its advertising campaigns based on real data, Unilever has exponentially improved its ROI, ensuring that its brands remain top of mind for consumers day after day.

The goal is not just to understand the market.
The goal is to act on it.

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Join the companies replacing fragmented tools with a retail intelligence operating system

Monochrome banner of global enterprise client logos including Nestlé, Unilever, L'Oréal, Grupo LALA, Electrolux, Pernod Ricard, Importaco, and Empresas Polar
Monochrome banner of global enterprise client logos including Nestlé, Unilever, L'Oréal, Grupo LALA, Electrolux, Pernod Ricard, Importaco, and Empresas Polar