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  • Diagrama con un símbolo de dólar conectado a opciones de Retail Media Networks, comparando Walmart Connect, Amazon Ads y redes emergentes con un icono de duda central.

The Retail Media Dilemma in 2026: How to Allocate your Budget between Amazon Ads, Walmart Connect and the New Players?

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  • Ilustración de un móvil con la interfaz de Rufus (Agente de IA) mostrando recomendaciones de zapatillas; se ven dos pares de zapatos a ambos lados, ejemplo de agentic commerce en Amazon.

From SEO to AI Agents: Amazon Rufus’s Strategic Shift

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  • Mobile Commerce Navidad 2025

From Desktop to Smartphone: The Dominance of Mobile-First Commerce in the 2025 Christmas Campaign

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  • Graphic collage of a woman with face cream, a man with green eye patches, and icons of a dollar sign, bar chart, skin texture and leaf, representing how European Cosmetics performance, pricing and sustainability are tracked on the Digital Shelf.

Retail Media in European Cosmetics: Paid vs. Organic and the Efficiency Paradox

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  • Black Friday KPIs

Black Friday 2025 Post-mortem: 10 Critical KPIs you Should Have Monitored in Real Time

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  • Sentiment Analysis in Reviews

Discover what your customers really feel: sentiment analysis in product reviews with flipflow

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  • Retail Media en mercados nicho

The rise of vertical Retail Media: Why niche markets outperform traditional categories in ROAS

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  • Smiling woman massaging a foamy cleanser onto her face, centered in a circle and surrounded by circular logos of skincare brands including Nivea, Weleda, L’Oréal Paris, Garnier, Vichy, Eucerin, Neutrogena and Cantabria Labs on a pale background.

Digital Shelf Performance in European Beauty: Who Wins the Anti‑Ageing Race?

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  • gráfico de barras moradas donde la barra central es muy alta y tiene una flecha ascendente que apunta a un icono de bolsa de compra con la bandera de España y el texto “25%”; debajo aparece el rótulo “BLACK FRIDAY” en grande.

Black Friday 2025: One in Four Online Purchases in Spain is Made in a Single Week

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  • Ilustración de un portátil con una página de producto y, alrededor, fotos de distintos clientes conectadas por piezas de rompecabezas y camisetas, simbolizando cómo la ia generativa permite personalización masiva de contenidos y ofertas en el Digital shelf.

From 100 to 1 Million SKUs: The Mass Personalisation Revolution on the Digital Shelf

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