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  • Google Lens y la búsqueda visual

The End of Words: How Google Lens is Transforming Product Discovery

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  • Qué es el benchmarking dinámico

Dynamic benchmarking: how to gain a competitive advantage by monitoring your rivals in real time

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  • Pasos para optimizar el Digital Shelf para asistentes conversacionales

Practical Guide: 6 steps to optimise your Digital Shelf for conversational virtual assistants

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  • Amazon abandona Google Shopping

The End of an Advertising Era: The Keys to why Amazon has Abandoned Google Shopping

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  • Optimizar digital shelf para búsqueda por voz

Voice Optimisation: Preparing your Digital Shelf for Virtual Assistant Searches

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  • Medición de la atribución avanzada en retail media

Advanced Attribution Measurement in Retail Media: Beyond the Last Click

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  • Omnichannel retailing in Europe 2025

Omnichannel Retail in Europe: Towards a Connected and Personalised Experience in 2025

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  • KPIs emergentes inteligencia competitiva

Anticipate the unexpected: 5 emerging KPIs to get ahead of the competition in 2025

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  • Estrategias de Social Commerce

Social Commerce Strategies Integrated into the Digital Shelf: 8 Ways to Boost Conversion

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  • Social Commerce y Digital Shelf

Social Commerce and the Digital Shelf: How Brands Must Adapt to New Consumer Behaviour in 2025

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