Digital Shelf Analytics & Optimization Across Every Retailer
VISIBILITY IS NOT CONTROL.
GOVERNANCE IS.
Digital channels are not just a shop window. They are the primary platform for consumers to discover, compare and make decisions… both today and in the future. If you do not manage your digital presence (availability, content, visibility, competition and retail media) in a systematic way, you will not be able to control your growth.
Designed for:
Marketing
E-commerce
Retail Media
The illusion of digital control.
Most organisations believe they are in control by accumulating data: campaign reports, keyword dashboards, agency reports… But unstructured data obscures what is really happening in the market and what the priorities are:
You are not lacking information. You lack digital governance: a common framework for making the right decisions.
How we solve this at flipflow
How Flipflow’s Digital Shelf Analytics Works
We create a structural control layer that brings together what happens at each retailer and translates it into clear decisions to optimise shelf space.
Economic impact
Digital Shelf: more than just efficiency – revenue management
Managing the Digital Shelf goes beyond operational efficiency: it means turning visibility and content into actual revenue by identifying, at an early stage, opportunities that would otherwise be lost in terms of sales, market share or conversion.
| Traditional model | With flipflow |
|---|---|
| 1–3 staff members analysing dashboards | 50–80% reduction in reporting time |
| Manual reports by retailer | Unified cross-retailer model |
| One-off content review | Ongoing content and visibility audit |
| No link between visibility and pricing/availability | Link to Pricing & Assortment |
| Agencies operating without a structural audit | Structured and unified digital governance |
| Delayed reaction | Warnings before revenue is affected |
In high-turnover categories, even a small improvement in search ranking can, on its own, cover the annual cost of this module.
Case Study | Retail | Food & Beverages
Monitoring of distribution by store and brand image throughout Mexico
The Mexican group, a global leader in the dairy sector, optimises store checks, monitors prices and stock levels, and improves visibility, with its entire team aligned.
+26%
SHARE OF SHELF
+9%
INCREASE IN ON-OFF SELL-OUT
+35%
ROI OF RETAIL MEDIA CAMPAIGNS
Integration with the other modules
Digital governance is a key component of the system
Digital Shelf Intelligence integrates with:
Assortment & Territorial Intelligence
Territorial control of the product range and competitive gaps.
Designed for: trade marketing teams, category management teams and sales management.
Pricing & Seller Control
Alignment between regional product range and pricing strategy.
Designed for: revenue, trade marketing, marketplace, pricing and sales management teams.
Customer Sentiment Intelligence
Consumer perception linked to actual availability.
Designed for: consumer insights, marketing, e-commerce and product teams.
Assortment & Territorial Intelligence
Territorial control of the product range and competitive gaps.
Designed for: trade marketing teams, category management teams and sales management.
Pricing & Seller Control
Alignment between regional product range and pricing strategy.
Designed for: revenue, trade marketing, marketplace, pricing and sales management teams.
Customer Sentiment Intelligence
Consumer perception linked to actual availability.
Designed for: consumer insights, marketing, e-commerce and product teams.
And above all, with…
Tyrell AI
Comprehensive visibility management
Weekly executive summary
Flipflow is not a standalone module. It is part of a coordinated architecture.
The Digital Shelf is commercial infrastructure.
Without any control, your revenue will be at the mercy of the algorithm.
FAQs
Frequently Asked Questions
We compiled a list of answers to address your most pressing questions regarding our Services.
How is visibility and Share of Shelf measured for products against the competition?
flipflow monitors visibility by distinguishing between paid positioning (paid share) and organic positioning, letting you see how your presence is distributed by channel and by specific keyword. This lets you know exactly where and why you're losing visibility compared to the competition, not just that you're losing it.
Is it possible to compare the quality of product page content (images, titles, descriptions) without relying on the supplier providing the original information?
Yes. flipflow can compare content directly across channels or generate quality metrics based on the volume and consistency of the information, without requiring you to have your own reference content already loaded.
How often are reports updated?
flipflow extracts and compiles market data on a daily basis, making it possible to monitor information down to the postal code or regional level as well.
Are banners and ads monitored in retail media?
Yes, retail media monitoring includes both your banners and those of the competition, letting you compare positioning, format, and advertising presence between brands within the same channel.
Is it possible to verify whether retail media campaigns are running correctly on smaller platforms, not just the major retailers?
Yes, flipflow collects and organizes campaign execution data (position, ad format) on smaller platforms as well, giving you visibility where there's typically less control and traceability.
Does it integrate with Product Information Management (PIM) platforms?
flipflow can connect with any PIM (Product Information Management) system on the market. This connection allows key data such as the recommended retail price (RRP) to be received automatically, avoiding manual uploading and ensuring analyses are always based on the client's most up-to-date product master reference.