Competitive Benchmark, Q2 2025
Icons, Assortment & Price in European Luxury Houses
Discover Pricing Benchmarks, Assortment Share, Trends, and Brand Specializations across Europe’s top luxury fashion houses. Based on April–June 2025 data, this report shows how to structure pricing, optimize categories, and lead with data—competing where true desire is crafted.
Compete on Desire, Not Just Products
In today’s luxury fashion market, success isn’t about chasing every category—it’s about defining who you are and showing it with conviction. Leading brands either own breadth through unmistakable icons or stand out as focused specialists with a clear point of view. Price integrity, product excellence, and a compelling narrative are non‑negotiable.
This report draws directly from our real-time analytics platform, the source of all actionable insights on pricing, assortment, and brand strategy. Use it to make informed, data-driven decisions that safeguard your prestige and position your brand for true luxury leadership.