Free report

Your category has more competition than you can see from where you are.

Flipflow analyses prices, range, promotions and formats for Chocolate and Cookies across 7 European markets (Belgium, France, Germany, Italy, Spain, the Netherlands and the UK) plus a dedicated Poland Spotlight. Download the European Sweet Snacking Report 2026 and see where your category really stands.

logos: Unilever, Nestle, ISDIN, Pernod Ricard, LALA, Mango
Access the report
A market intelligence report preview spread showing European cross-border analytics, including assortment depth by country, private label versus manufacturer brand pricing, and average regional price comparisons.

The problem

Deciding on the Polish shelf without a European view comes at a cost

Trade marketing, category and revenue management teams in Poland make weekly calls on price, range and promotions. Most do so looking only at the local market: their own numbers, the odd store visit, or panel reports that land weeks after the shelf has already moved. The result is predictable — pricing decisions made in a vacuum, promotional plans that miss where private label is actually pushing, and ranges that don’t reflect what’s happening this week.

This report exists to close that gap.

What is included in the report

Four areas of competitive intelligence, with a Poland spotlight. A snapshot from August 2026.

The report covers Chocolate and Cookies across all seven core markets, with a dedicated section translating those findings into the Polish discounter landscape.

checkmark icon

01. Price Positioning

The gap between private label and manufacturer brands across Europe, and where Poland’s discounter-led market sits relative to the rest. Enough context to know whether your pricing is competitive before a competitor repositions first.

checkmark icon

02. Assortment Depth

Range depth across the seven core markets, showing how private label and manufacturer brands split shelf space in each one. The context to see where private label is gaining ground before you plan your own range.

checkmark icon

03. Promotional Pressure

The promotion types driving Chocolate and Cookies across the seven core markets, and how promotional pressure varies from country to country. A baseline to compare your own market against before shaping activation plans.

checkmark icon

04. Poland Spotlight: Channel Dynamics

A dedicated read on how Biedronka, Lidl Polska and Dino are shaping the category, and what that channel structure means for brand strategy in a market where private label sets the pace.

Access the report
A diverse group of smiling business professionals and corporate team members, representing Flipflow's dedication to client success, collaboration, and expert support in the e-commerce retail intelligence sector.

Who is this report for?

Designed for category decision-makers

Trade Marketing

Category Management

CMO / Marketing Director

Revenue Management

Methodological credibility

Retailer data, not panel data

Flipflow extracts data directly from the leading European online retailers on a continuous, automated basis. These aren’t panel estimates or sample projections. This is data exactly as it appears at the digital point of sale, updated daily.

The European Sweet Snacking Report 2026 covers Chocolate and Cookies across seven European markets, broken down by retailer and by brand, with a Poland Spotlight built specifically for FMCG teams operating in the Polish market.

Access the report
Centralized network diagram featuring the Flipflow logo connected to major French supermarket chains including Carrefour, Auchan, E.Leclerc, Système U, and Intermarché, symbolizing multi-retailer data integration

Download the report for Chocolate & Cookies

Fill in the form and get instant access to the report, no waiting.

Bar chart ranking grocery retailers including
Bar chart ranking grocery retailers including