Free report

Your category has more competition than you can see from where you are.

Flipflow analyses prices, range, promotions and formats across the leading European retailers. Every month. By category. Download your sector’s report and make decisions based on real market data.

logos: Unilever, Nestle, ISDIN, Pernod Ricard, LALA, Mango
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Muestra de páginas de un informe sobre el mercado del café en Europa, con gráficos de barras, diagramas de sectores y mapas que comparan marcas blancas frente a marcas de fabricante

The problem

Deciding without complete visibility comes at a cost

Category, trade marketing and revenue management teams make decisions every week about prices, range and promotions. But most do so with fragmented information: their own data, occasional store visits, or market reports that arrive too late.
The result is predictable: reactive price adjustments, poorly calibrated promotional activations, or ranges that don’t reflect what’s actually happening.

This report exists to close that gap.

What is included in the report

Four areas of competitive intelligence.
A snapshot from May 2026.

Each report covers the same four areas of analysis for your category, with data broken down by country, retailer and brand. What you’ll find inside:

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01. Price Positioning

Analyses the price gap between private label and manufacturer brands, the average price by country and region, and the price positioning of each brand in each market. It gives you the context you need to understand whether your pricing strategy is competitive or whether there’s room to reposition, before your competitors do.

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02. Assortment Depth & Brand Visibility

Measures range depth by country, retailer and brand, comparing your shelf presence with that of each competitor in every market. This block gives you the granular data to spot where you’re over-represented, where you’re losing visibility against other brands, and where there’s real opportunity to grow on the shelf.

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03. Promotional Pressure & Activation Strategies

Captures the full promotional landscape: the most widely used promotion types across Europe, promotional pressure by country & brand, and the specific behaviour of private label in each market. If your promotional investment isn’t aligned with real market dynamics, this block will make it clear.

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04. Format Landscape & Value Segmentation

Maps the formats present across Europe, their distribution by brand and their price positioning. Knowing which formats lead in each market is key for decisions on launches, reformulations or product repositioning. This block connects format data with value strategy.

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A diverse group of smiling business professionals and corporate team members, representing Flipflow's dedication to client success, collaboration, and expert support in the e-commerce retail intelligence sector.

Who is this report for?

Designed for category decision-makers

Trade Marketing

Category Management

CMO / Marketing Director

Revenue Management

Methodological credibility

Retailer data, not panel data

Flipflow extracts data directly from the leading European online retailers on a continuous, automated basis. These aren’t panel estimates or sample projections. This is data exactly as it appears at the digital point of sale, updated daily.

The reports in this campaign cover 12 FMCG categories across up to 7 European markets: Germany, Belgium, Spain, France, Italy, the Netherlands and the United Kingdom, broken down by retailer and by brand.

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A centralized diagram featuring the Flipflow logo connected to major European supermarkets and retailers like Carrefour, Tesco, Dia, Conad, Sainsbury's, Alcampo, and Esselunga, illustrating omni-channel marketplace monitoring and data integration.

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