Beauty – Flipflow

Monitoring pricing daily to maximise competitiveness

Ricardo García Zorzo — Mon, 20 May 2024 10:45:47 +0000

Online personal care, competitors at bay

Case Study | Retail | Beauty & personal care

E-commerce leader in health and beauty, with an extensive catalog of items, manages to control its price competitiveness product by product thanks to the implementation of a market analytics tool.

1. Challenge

Managing a huge catalog of tens of thousands of products becomes an impossible task to handle without the right tools to do so. Being clear about competitiveness, reference to reference, and maximizing sales and margins in this scenario with a correct pricing policy, is tremendously costly without technology.

The leading health and beauty e-commerce started using flipflow with the main objective of controlling its extensive product catalog and being able to monitor prices one by one. It was unable to do this manually due to the sheer volume of data involved. As a result, it has been able to create a pricing and assortment strategy that allows it to stay competitive.

Monitored Websites

SKU’s

Countries

Data capture/month

Teams using flipflow

2. Solution

Daily overview of competitor prices

Thanks to flipflow, the Spanish health and beauty company has daily price information on its main competitors in the sector.

Impacted teams:

Daily monitoring of product availability

In addition to prices, through the BI platform, they can monitor the availability of their competitors’ products on a daily basis, and thus activate mechanisms that allow them to remain at the forefront of the market.

Impacted teams:

Repricing automation

Moreover, through the use of flipflow’s platform, they have also automated reference-to-reference repricing in their e-commerce, ensuring maximum daily competitiveness per product in the 9 countries where they have a presence.

Impacted teams:

3. Results

Since the implementation of flipflow, the leading e-commerce retailer of health and beauty products has experienced an improvement in revenue by setting prices that are fair and competitive with other companies in the sector.

The use of flipflow has also increased the margins they make on the sale of their products by optimizing pricing when products are below market.

Lastly, thanks to flipflow they can reprice against 11,000 competitor sites across Europe, something that would not be possible without such a tool. They now have daily updated and historical data on prices, promotions, images and content for greater sales efficiency.

Annual business revenue increase

Increased margins

Full control of 11k competitors

3. Results

The use of flipflow has also increased the margins they make on the sale of their products by optimizing pricing when products are below market.

Annual business revenue increase

Increased margins

Full control of 11k competitors

Find out how we’re already helping companies like yours

⭐⭐⭐⭐⭐

“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”

“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer.”

“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”

“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”

“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”

“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”

¿Quieres ver flipflow en acción?

Solicitar demo

The post Monitoring pricing daily to maximise competitiveness appeared first on Flipflow.

Controlling distributors and 3P sellers worldwide in real time

Ricardo García Zorzo — Mon, 20 May 2024 08:00:45 +0000

High-end beauty, controlled strategy

Case Study | Retail | Beauty

Premium beauty products group takes special care of its position as a leader in high-end products in its category, giving importance to the price corridor in the whole market and trying to maintain the most homogeneous RRP’s as possible.

1. Challenge

Managing a fragmented distribution, with a multitude of sellers coming into play, becomes an impossible task to manage without the right tools to do so. When the majority of the sales department’s working hours are lost in this manual process, time to grow the business is reduced, with the opportunity cost that comes with it.

The high-end beauty products retail group started using flipflow with the main objective of monitoring all its retailers in Spain and Europe, controlling price differences in real time, and focusing on Amazon to detect infringements by third party sellers and thus avoid channel conflicts.

Monitored Websites

SKU’s

Product pages

Countries

Data capture/month

Dashboards & automations

2. Solution

Retailer monitoring in Spain and Europe

Thanks to flipflow, the company has real-time information on its recommended retail price differentials, which it uses to monitor all its retailers both in Spain and the rest of Europe, as well as the availability of its products, thus minimizing the time with stock-outs.

Impacted teams:

Full control of Amazon sellers

With this data, they put special focus on Amazon sellers and the activity of each of the sellers within the Buy Boxes, so that their sales department can detect infractions committed with RRPs and also avoid channel conflicts.

Impacted teams:

Detection of infractions and unauthorized sales

On another hand, by using flipflow’s platform they also have full control of the distribution of their products, and detect in real time the infringements we talked about before, as well as unauthorized sales in their main markets.

Impacted teams:

3. Results

By monitoring marketplaces with flipflow, this brand is able to have real-time alerts of infringements with respect to their recommended selling prices from both Amazon Vendor and 3P sellers.

This way, they are able to avoid under-priced sales that cause conflicts with their distribution network and, in addition, maximize 1P purchases by marketplaces.

In addition to this main use, this brand controls its stock-outs in Pure Players online, so that it is able to trigger purchases on a day-to-day basis and guarantee the availability of its products in these channels, as well as avoid losing sales due to these mismatches in supply.

Increased 1P sales to Amazon

Reduction of time to restock in Pure Players online

Reduced conflict caused by unauthorized sellers

3. Results

By monitoring marketplaces with flipflow, this brand is able to have real-time alerts of infringements with respect to their recommended selling prices from both Amazon Vendor and 3P sellers.

This way, they are able to avoid under-priced sales that cause conflicts with their distribution network and, in addition, maximize 1P purchases by marketplaces.

Increased 1P sales to Amazon

Reduction of time to restock in Pure Players online

Reduced conflict caused by unauthorized sellers

Find out how we’re already helping companies like yours

⭐⭐⭐⭐⭐

“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”

“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer.”

“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”

“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”

“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”

“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”

¿Quieres ver flipflow en acción?

Solicitar demo

The post Controlling distributors and 3P sellers worldwide in real time appeared first on Flipflow.

Maintaining leadership in Mexico in pharma by dominating pricing

Ricardo García Zorzo — Mon, 20 May 2024 07:39:00 +0000

Keeping an eye on your health, and that of our competitors

Case Study | Retail | Pharma

Leading group in online sales of pharmaceutical products, which also has more than 1,600 physical pharmacies, improves its sales and promotions strategy in order to remain competitive in the market.

1. Challenge

Managing a huge catalog of products, in addition to 1600 physical pharmacies, becomes an impossible task to handle without the right tools to do so. It translates into hours and hours of manual labor for the company’s employees. When the majority of employees’ working hours are spent on this manual process, there is little time left to keep an eye on competitors.

This pharmaceuticals retail group started using flipflow with the main objective of having real-time market information to stay competitive, with special interest in the online channel, monitor prices one by one on the web and in its 1600 stores, and based on this, work on a dynamic promotional strategy that will allow them to continue as the number one group in their sector.

Monitored Websites

SKU’s

Product pages

Data capture/month

2. Solution

Daily information on competitor’s prices

Thanks to flipflow, the Mexican company has daily price information on its 7 main competitors in the sector.

Impacted teams:

Monitoring of product availability

In addition to prices, through the BI platform, they can also monitor on a daily basis the availability of products that their competitors have, and thus be able to activate different mechanisms that allow them to remain at the leading edge of the market.

Impacted teams:

Innovation in marketing actions

On the other hand, by using the flipflow platform they also get more actionable information, such as knowing the resources and images used by their competitors, as well as reviewing the quality of their content, which will allow them to innovate in their marketing actions, aimed at attracting the largest possible number of customers.

Impacted teams:

3. Results

Since the implementation of flipflow, the leading pharmaceutical sales group has experienced a significant decrease in the manual labor hours of its marketing employees dedicated to product innovation. By monitoring what their competitors are doing, they have been able to create a dynamic of promotions at the forefront of the market.

The use of flipflow has also led to increased margins on the sale of products where they are overly competitive, especially in lower priority categories.

Finally, all the innovation they have implemented and the price changes they are making as a result of monitoring all their products has enabled them to increase sales. They now have daily updated and historical data on prices, promotions, images and content for greater sales efficiency.

Reduction in manual labor hours

Increase in turnover

Increased margins

3. Results

The use of flipflow has also led to increased margins on the sale of products where they are overly competitive, especially in lower priority categories.

Reduction in manual labor hours

Increase in turnover

Increased margins

Find out how we’re already helping companies like yours

⭐⭐⭐⭐⭐

“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”

“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer.”

“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”

“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”

“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”

“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”

¿Quieres ver flipflow en acción?

Solicitar demo

The post Maintaining leadership in Mexico in pharma by dominating pricing appeared first on Flipflow.