FMCG – Flipflow

Monitoring thousands of products with real-time geolocalised data

Valentina Silva — Tue, 08 Jul 2025 14:58:55 +0000

Detailed prices, big supermarkets

Case Study | Retail | Food & Beverages

One of the largest food distribution groups in Spain, with a strong network of traditional supermarkets and Cash&Carry, is transforming its pricing strategy with flipflow. It monitors in real time, geolocated and at shop level, the unit prices of thousands of competing products. The result? Precise control of the market to stay ahead.

Challenge

Covalco, with its dual business model – proximity supermarkets and Cash&Carry – faced a key challenge in price monitoring. The company needed to analyse the price per unit and price per kilo of its products to ensure its competitiveness in the market. However, the sector was complicated:

Differences between unit and pack prices

In Cash&Carry, customers buy in large volumes, whereas in traditional supermarkets, products are often purchased individually. Comparing prices between these two formats without a proper system made it difficult to make strategic decisions.

Exclusive formats

More and more manufacturers are developing specific formats for each distribution chain, which made it more complex to analyse reference prices in the market.

Consumer behaviour and reduflation

Customers often look at the lowest total price, without considering the actual cost per unit of measurement. This could lead to a misperception of more affordable prices in the competition.

To overcome these challenges, Covalco needed a tool that would allow the company to monitor and compare prices efficiently and accurately.

Competitors

SKUs

Page Products

No. of Regions per competitor

Data capture/month

Solution

Accurate comparison between unit and pack prices

Covalco was able, with the help of flipflow, to analyse unit prices independently of pack formats. The platform breaks down the information, allowing a fair comparison of costs per unit and per kilo/gram. This ensures that Covalco’s pricing strategies are competitive in both business formats.

Impacted teams:

Control of exclusive competitor formats

Flipflow allows Covalco to monitor the unique formats used by its growing number of competitors. The platform provides detailed information on both product-by-product SKUs and private label vs. private label. All this data allows Covalco to adjust its strategy and stay competitive in a market where unique formats play a crucial role in price perception.

Impacted teams:

Advanced consumer behaviour analysis

Through detailed data and real-time trend analysis, flipflow helps Covalco understand how customers perceive prices. For example, they can discover whether consumers are impacted by reduflation, choosing a product with a smaller quantity or size, even though the price remains the same (or is even higher, in some cases).
This allows them to adjust pricing strategies to highlight the real value of products and counteract the effects of reduflation, optimising both price perception and profitability.

Impacted teams:

3. Results

Since the implementation of flipflow, Covalco achieved a significant improvement in its ability to analyse prices and manage its competitive offer. The platform enabled a more accurate comparison of unit and kilo/gram prices, which optimised its pricing strategy both in its traditional supermarkets and in Cash & Carry. In addition, by being able to monitor the exclusive formats of competitors such as Mercadona, Makro or Alcampo, Covalco adjusted the prices of its MDD assortment to stay ahead of the market. As a result, a competitive improvement of 18% was observed in its private label assortment.

This tool also helped the chain to better understand consumer behaviour, especially in terms of price perception, which contributed to increasing competitiveness in its outlets. As a result of these improvements, Covalco experienced a 30% increase in the profitability of its key products (shopping basket) and in customer satisfaction.

90%

Reduced time spent on store checks

18%

Competitive improvement in the MDD assortment

30%

Rise in profitability of its key products

3. Results

90%

Reduced time spent on store checks

18%

Competitive improvement in the MDD assortment

30%

Increased profitability of its key products

They say
about us

“We recently started using Flipflow, and in a very short time, it has become an indispensable tool in our daily operations. One of the biggest differentiators has undoubtedly been its human team. From the very first moment, they understood our specific needs and worked closely with us to adapt the solution to the reality of our business. The team’s approachability, proactivity, and knowledge have given us complete confidence at every step of the process.
The tool itself stands out for its speed, ease of use, and the accuracy of the data it provides. The learning curve was minimal, allowing us to integrate it immediately into our workflows without friction. Thanks to the agile and updated information we get with Flipflow, we’ve managed to accelerate decision-making and react more quickly to market changes.
This has had a direct impact on our business strategy: today, we are more competitive, more proactive, and have a solid data foundation for our actions. In short, Flipflow not only provides us with technology but a true strategic partner that drives our growth.”

Daniel Ricart Olivé, Marketing Director at HD COVALCO

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The post Monitoring thousands of products with real-time geolocalised data appeared first on Flipflow.

Mastering store-level distribution across Mexico and increasing Share of Shelf

Ricardo García Zorzo — Tue, 21 May 2024 13:12:52 +0000

To have control over the data, that’s amazing

Case Study | Retail | Food & Beverages

Leading global group in the dairy industry reduces by 65% the costs of performing Store Checks thanks to having achieved 98% in daily data assertiveness at shop level. It also achieves daily and exhaustive control of prices, promotions, availability and brand visibility, increasing its Share of Voice and market share versus both proprietary and private label brands; and involves all its teams along the way.

1. Challenge

To achieve direct visibility over the whole Mexican territory

Grupo Lala faced the challenge of controlling the vast territory of a country like Mexico, with supermarkets from many different retailers in all regions of the country. Without direct visibility of all the distributors, it was simply an impossible task, which meant hours of manual work, loss of focus for the sales team and excessive investment in Store Checks and market reports from large consultancy firms.

Optimise their analysis to monitor the actions of retailers on a daily basis

In addition, it also sought to optimise the dynamism of price analysis, promotions and assortments, allowing its Category Managers and Sales Department to have better control of retailer actions in real time. These departments relied on Nielsen’s Pricetrack tool, which gave them a 15-day delayed view of shops and limited coverage to certain supermarket chains.

Having real-time information on their brand position and competitiveness

The Marketing and E-commerce Department had another big challenge: to have real-time information on its brand positioning, to be able to analyse the brand share on different shelves/categories and with the data obtained to build comparative analyses between its products and those of its competitors. If they could achieve this, they would be able to infer the investments and strategies of their direct competitors in real time, and act accordingly.

Seeing this situation and being aware of the possibility of improving it thanks to current technological developments, Grupo Lala sought the help of a partner specialised in offering market monitoring and analysis in real time and at maximum granularity.

Monitored Websites

Regions

Product pages

Data capture/month

Teams using Flipflow

2. Solution

Data assertiveness and accuracy vs. Nielsen Pricetrack and in-store prices

One of the main objectives for implementing daily market analysis and its use in the Sales Department was to be able to estimate the accuracy of the data collected online at shop level and the limitations that this could entail. Together with flipflow, Grupo Lala conducted an analysis that collected data on 10 products in different shops in Mexico, both historically and in real time through the Point of Sale Managers, and compared it with flipflow data.

The conclusions of the data provided by flipflow on its platform were as follows:

Data assertiveness vs. Pricetrack Nielsen: 98%
Assertiveness of availability data: 95%.

Impacted teams:

Direct visibility in a single dashboard that cross-references proprietary data in real time with data collected by flipflow

The group’s sales department, with Sellin and Sellout information, relied on multiple data cross-referencing to generate a monthly report comparing sales, prices, availability and promotional investments.

In addition, the company analyses data geographically in Nielsen Areas and also in its own internal areas, which consumed many hours of work having to adapt and filter reports.

Working with flipflow, they introduced the following improvements:

Sellin and Sellout proprietary data uploaded into the flipflow platform for one-click cross-referencing.
Instant visibility of data in a single dashboard and in their language.
Inclusion of promotions and offers data by chain and shop for real-time variance monitoring.
Structuring of all market information by their areas, which is automatically kept up to date.

Impacted teams:

With these improvements, the leading global group in the dairy industry was able to have daily information at retailer and shop level on what is happening with its products and brands. With this information they control:

Prices and promotions channel by channel and shop by shop validating that their policies are being complied with in real time
Availability of each product per store to avoid losing sales due to stock-outs.
Lack of assortment in order for their sales teams to act and maximise sales/sellin.
Competitiveness in their categories by region versus their main competitors in each shop.

Impacted teams:

Market share monitoring with Share of Shelf and auditing of Retail Media deals

Grupo Lala’s Marketing Department was the first to intelligently leverage the advantages of the product offered by flipflow as a technology partner. By using it to control the visibility and brand presence by keywords in the web search engine results of different retailers, they were able to achieve all these improvements:

Evaluate the positioning of their brand and products by keywords at shop level.
Analyse and contrast their Share of Shelf against the competition in each retailer.
Compare their Paid Share of Shelf vs. that of their competitors, inferring conclusions about competitors’ advertising investments.
Evaluate the quality of their content in each retailer and be able to enrich it, thus improving their omnichannel image.
Check the Retail Media campaigns negotiated with their distributors to confirm that their guidelines are correctly applied on a daily basis.
Analyse on which shelves their products and those of their competitors are presented, drawing conclusions about consumer behaviour based on the Digital Shelf analysis.

Impacted teams:

3. Results

They have also achieved greater coverage of their business, as flipflow offers them visibility in retailers such as Sams, Uber Eats, Rappi, Amazon and cash&carry chains,whereas Nielsen PriceTrack does not offer this data. This complete information helps them to negotiate better conditions and improve margins. And, in addition, with this visibility, they obtain complete information about their competitors in the same shops and retailers to implement strategies quickly and effectively.

100%

Price control and promotions real time at shop level

+35%

Retail Media Campaign ROI

3. Results

Since Grupo Lala signed its alliance with flipflow, it has experienced notable improvements in many areas of its business. On the one hand, it has managed to have real-time information, with data from the last 24 hours for all its products in all the retailers where it has a presence, something that was simply impossible to achieve with the tool they used before.
They have also achieved greater coverage of their business, as flipflow offers them visibility in retailers such as Sams, Uber Eats, Rappi, Amazon and cash&carry chains, whereas Nielsen PriceTrack does not offer this data. This complete information helps them to negotiate better conditions and improve margins. And, in addition, with this visibility, they obtain complete information about their competitors in the same shops and retailers to implement strategies quickly and effectively.

100%

Price control and promotions real time at shop level

+35%

Retail Media Campaign ROI

-98%

Expenditure on data analysis

-65%

Expenditure on Store Checks and Market Reports

On the other hand, the savings in time and resources that the use of the flipflow platform has achieved for Grupo Lala is also significant. he execution time for cross-referencing information has been reduced by 98%. For example, the data analysts in the Sales Department used to take around 4 hours a day to cross-reference all the information they had (both proprietary and that obtained from the Nielsen tool they used) to produce their reports. With flipflow, they can get these reports in as little as 2 minutes.

The time spent by Category Managers to understand the competitive situation and performance of their products has also been drastically reduced, from having to wait several days for reports to being able to view them on a single dashboard on the same day. This has enabled unavailable products or new competitor launches to be detected quickly, allowing a much more agile reaction.

The costs for store checks have been reduced by 65%, allowing them to use the amounts that were previously spent on price raids to invest in other areas with a return.

-98%

Expenditure on data analysis

-65%

Expenditure on Store Checks and Market Reports

Finally, it is also worth noting the 26% increase in brand visibility (largely displacing not only private label brands but also Distributor Brands), thanks to the use of flipflow’s platform to carry out an exhaustive control of Digital Shelf and Retail Media in the categories in which they compete in the market and for all the keywords that are key in their sector. This improvement results in higher market share in digital channels but also impacts on physical channels due to consumer behaviour.
All these results and the improvements implemented were bound to result in a 9% increase in sales for Grupo Lala, reaffirming that the idea of implementing flipflow’s market analytics tool was the right decision, and that it is now seen as a global platform for the company.

+26%

Share of Shelf

+9%

Increased Sellout On-Off

+26%

Share of Shelf

+9%

Increased Sellout On-Off

Find out how we’re already helping companies like yours

⭐⭐⭐⭐⭐

“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”

“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer.”

“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”

“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”

“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”

“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”

¿Quieres ver flipflow en acción?

Solicitar demo

The post Mastering store-level distribution across Mexico and increasing Share of Shelf appeared first on Flipflow.

Controlling brand image across Europe and leading the Digital Shelf

Ricardo García Zorzo — Tue, 21 May 2024 11:46:56 +0000

Omnichannel presence, global image

Case Study | Retail | FMCG

A global leader in several FMCG categories, keeps its brand image carefully controlled, with all content perfectly in place, on various European marketplaces. In addition, it ensures leadership in the Buy Box of these marketplaces. It also manages to maintain its dominance in the Digital Shelf, controlling search terms, categories and keywords in both paid and organic.

1. Challenge

Achieving a strong and coherent brand identity

In today’s omnichannel context, customers look at purchasing options in both the physical and online environments interchangeably, perhaps ultimately converting in another channel. This means that large companies such as Unilever need to have a strong brand identity and brand consistency.
The company started using flipflow with the challenge of achieving this brand shielding and brand consistency in terms of content, images or presence in advertising campaigns in key channels across Europe.

Maintain a constant presence in terms of brand positioning

In addition, Unilever also sought to ensure its presence in terms of positioning for each of the search keywords that can be associated with its products, at the highest granularity, in order to guarantee both leadership and an adequate volume of sales.

Ensure its total sales leadership by controlling the Buy Box

The FMCG brand’s last challenge was to maintain absolute leadership in sales in the marketplaces where it operates, controlling the Buy Box in detail both in Amazon Vendor and its authorised distributors in each country (number of products, availability and Buy Boxes won and lost).

2. Solution

Full control of Compliance and Retail Media

Unilever fully controls, through the compliance and quality module that the flipflow platform provides, the content of its products in all sales channels. Through a series of rules set by the leading group, they have created their own metascore, with which they check that their product pages are complete in terms of content, and that these are correct in terms of text (title, description, bullet points, etc.) and visual content (number of images and main image). On the other hand, they also monitor Retail Media thanks to our platform, having real-time information on sponsored products, banners and all types of advertisements to reinforce their position and draw the best advertising strategies, while keeping under control the daily actions of their competitors.

Digital Shelf monitoring across Europe

The global leader in various FMCG categories monitors with flipflow the Digital Shelf on several marketplaces across Europe. It evaluates the presence of its products in categories and search terms, measuring their ‘Share of search’ and ‘Share of Shelf’.

They have also implemented what they call ‘Search performance’. Thanks to a set of rules they have established, they try to ensure that their products are always positioned at number 1 for the keywords they are interested in. Unilever is not interested in their product appearing at number 1 for a keyword they do not control. They want it to appear well positioned for the keywords in which they are investing money, which they know are the most used by consumers and which bring in most of their Sellout. For each product, they have assigned a series of keywords to monitor and position.
With our Digital Shelf tool, they monitor both paid and organic searches for all the brands they own in each of the countries they are interested in. They also monitor the number of shelves on which the product is found. And they can do all this on a daily basis, thanks to the real-time information update provided by flipflow.

Maintain sales leadership by controlling Buy Boxes

With a simple control panel, Unilever controls at a glance its domain in the Buy Boxes of the marketplaces in which it operates in each of the European countries of interest. Thanks to the use of filters, they can see the number of products positioned, the number of times they have won the Buy Box, the number of times they have lost it and whether the product is in stock or not. And all this for each of their brands, by marketplace and country. With these measurements, they achieve exhaustive control to ensure that the sales that are generated go to their authorised distributors and maximise their 1st party sales, at the same time as avoiding conflicts and unauthorised sales.

3. Results

Unilever has managed to dominate the areas of their business in which they are interested by managing 4 simple panels in which they find all the information they need, updated in real time. On the one hand, they keep their brand image under control in every detail, with content that is perfectly in line with their brand guidelines, in all the European marketplaces where they have a presence. They also control their positioning in terms of search and categories, at brand, product and country level, improving their omnichannel sales. With all this, they have managed to exponentially improve their ROI.

Total control of brand image

Rise in average positions in search

3. Results

Full control of brand image

Rise in average positions in search

Rise in direct sales and authorised dealers

Increased ROI of advertising campaigns

Unilever’s brand managers’ manual work hours have also decreased. With real-time monitoring of the brand image they display, they have been able to improve their presence in the market and the positions of all their products, without having to spend hundreds of hours of work reviewing their presence shop by shop and keyword by keyword on a daily basis. All this control has had a global impact on their sales and brand image, optimising their omnichannel presence, a great showcase to the world that is key to staying in the consumer’s mind day after day.

Rise in direct sales and authorised dealers

ROI of advertising campaigns

Find out how we’re already helping companies like yours

⭐⭐⭐⭐⭐

“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”

“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer.”

“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”

“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”

“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”

“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”

¿Quieres ver flipflow en acción?

Solicitar demo

The post Controlling brand image across Europe and leading the Digital Shelf appeared first on Flipflow.

Managing European distribution for its sales network and reducing violations

Ricardo García Zorzo — Mon, 20 May 2024 13:27:31 +0000

Happy pet, sales on the rise

Case Study | Retail | Pet

Tolsa, a leading manufacturer of pet care products, including the Sanicat brand, increases its Direct to Consumer sales and decreases infringements thanks to the monitoring of distributors in 7 countries.

1. Challenge

The mineral elements of which the sanitary products manufactured by Tolsa are composed have undergone price variations in recent years. This generated in the company the need to have constant information on what was going on in order to remain at the forefront of its vertical.

With the main objective of having constant, real-time market information, the brand began to find out what its distributors were doing and how its competitors were performing.

Monitored Websites

Countries

Product pages

Data capture/month

Teams using Flipflow

2. Solution

Monitoring of distributors and competitors in 8 countries

Tolsa worked together with flipflow to establish for each Sanicat reference in its catalog the daily monitoring of all retailers and vendors. Both their own and those of the main competitors found in 8 countries, including information on prices, promotions and formats (including studies by material and volume).

Impacted teams:

***Real-time* monitoring of 3P sellers in *marketplaces***

It also had to be clear who the seller was within the marketplaces, so flipflow set up daily monitoring of all sellers in the buy boxes and their activity. This gave the company visibility into each distributor, but also into offline distributors entering marketplaces as sellers that could cause channel conflicts.

Impacted teams:

Daily price integration with CRM of sales network

An integration with the CRM was also developed for the sales team via API with flipflow so that the sales teams of the company in each country could have in their CRM real-time information on their own and competitors’ prices.

Impacted teams:

3. Results

Since the implementation of flipflow, this leading brand of pet care products has seen a marked improvement in the control of its presence in the European retail market. They now have access to real-time information that was previously impossible to manage manually.

The use of flipflow has also strengthened the company’s ability to negotiate with its distributors. They have up-to-date and historical data on each salesperson, price and promotion, integrated with their sales team’s CRM, for greater operational efficiency.

In addition, Tolsa has valuable market information on pricing, related to product composition down to the most detailed level, allowing for more informed production and assortment decisions.

Aumento de facturación DTC

Fewer channel conflicts

Reduction of infractions

3. Results

In addition, Tolsa has valuable market information on pricing, related to product composition down to the most detailed level, allowing for more informed production and assortment decisions.

Increase in DTC revenue

Reduction of infractions

Fewer channel conflicts

Find out how we’re already helping companies like yours

⭐⭐⭐⭐⭐

“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”

“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer.”

“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”

“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”

“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”

“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”

¿Quieres ver flipflow en acción?

Solicitar demo

The post Managing European distribution for its sales network and reducing violations appeared first on Flipflow.

Shortening distribution cycles and increasing margin in real time

Ricardo García Zorzo — Mon, 20 May 2024 12:55:38 +0000

Getting the most out of information

Case Study | Retail | Food & Beverages

Leading manufacturer of vegetable juices and smoothies shortens new product research cycles and increases margins within 6 months of flipflow implementation by fully controlling its customers.

1. Challenge

In many instances, category managers still conduct market research and identify customer consumption trends by studying assortments manually. This has an impact on working hours that could be significantly reduced with the use of a market monitoring and analytics platform. This platform provides accurate, granular, actionable, real-time product information on exactly the types of products they need.

The company started using flipflow under the main objective of having information about the products manufactured by them (prices, promotions, quantities, positioning on digital shelves and availability) on a constant basis. Also to study the novelties that compete with their products, reduce manual work, innovate and have better arguments for negotiations with their customers.

Monitored Websites

Product pages

Countries

Data capture/month

Teams using Flipflow

Dashboards & automations

2. Solution

Category monitoring, reducing work for category managers

The juice, smoothie and vegetable drink brand is working with flipflow on monitoring its categories at major retailers in the UK and Spain. This data is used by category managers in both countries, who no longer have to monitor products manually, saving hours of work. In addition, they also have a detailed argumentation to negotiate better sales conditions. Category data is also used by the innovation department to research new products and launch them.

Impacted teams:

**Weekly performance reports**

In addition, thanks to fliplow’s market analytics platform, they also obtain well-structured reports that inform them, product by product, of their performance in the monitored retailers, and they keep a weekly analysis of the trends and novelties with which to compete.

Impacted teams:

Studies by price, ingredients and product type

Another use of the platform is to carry out price per liter and price per gram studies according to ingredients and product typology in order to have accurate market information for innovation or entry into competitive tenders.

Impacted teams:

3. Results

Since the implementation of flipflow, the leading manufacturer of juices, smoothies and vegetable drinks has experienced a significant decrease in manual labor hours performed by its category managers. They now have access to real-time information that was previously impossible to manage manually.

The use of flipflow has also shortened research cycles for new products. Thanks to this research, new products are launched, resulting in a wider assortment and, therefore, higher revenues.

The increase in sales has strengthened the company’s negotiating conditions with retailers. In addition, they have daily updated and historical data on prices, quantities and promotions, integrated with their sales team’s CRM, for greater operational efficiency.

Sales revenue and better purchasing conditions

Manual labor

Research cycles

3. Results

The use of flipflow has also shortened research cycles for new products. Thanks to this research, new products are launched, resulting in a wider assortment and, therefore, higher revenues.

The increase in sales has strengthened the company’s negotiating conditions with retailers. In addition, they have daily updated and historical data on prices, quantities and promotions, integrated with their sales team’s CRM, for greater operational efficiency.

Sales revenue and better purchasing conditions

Manual labor

Research cycles

Find out how we’re already helping companies like yours

⭐⭐⭐⭐⭐

“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”

“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer.”

“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”

“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”

“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”

“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”

¿Quieres ver flipflow en acción?

Solicitar demo

The post Shortening distribution cycles and increasing margin in real time appeared first on Flipflow.

Monitoring pricing and assortment by postcode across Spain

Ricardo García Zorzo — Mon, 20 May 2024 11:21:54 +0000

With geographic visibility, we arrive on time

Case Study | Retail | FMCG

Leading distributor of consumer household brands in Spain improves revenue and sales speed by replenishing stock on time. With automated reporting, their sales managers can reach everything.

1. Challenge

Controlling a large territory, with supermarkets of several retailers in many different postal codes, can sometimes become tedious and complicated, even more so if you don’t have direct visibility over the entire market. This results in hours of manual labor and physical store visits that would be drastically reduced with the use of a market analytics platform that provides geolocated, accurate, and actionable information in real time.

The company started using flipflow with the main objective of having visibility on the assortment and out-of-stocks of each of the supermarkets in which they distribute their products, located in different geographical areas of Spain. In addition, with the automation of reports, they expected to be on time and remain leaders in the industry.

Monitored chains

SKU’s

Postal codes

Data capture/month

Teams using Flipflow

Dashboards & automations

2. Solution

Simulation of visits on the zip codes of relevance

The Spanish consumer brands distributor organizes with flipflow the monitoring of the most important retailers it works with, simulating visits from the postal codes it is interested in, in order to obtain visibility on the assortment and out-of-stocks in each of these centers.

Impacted teams:

Automation of out-of-stock and assortment gap alerts

With this visibility achieved through flipflow’s Business Intelligence platform, they automate daily stock out-of-stock alerts, monitoring out-of-stocks at Alcampo and Carrefour by postal code in Spain, as well as assortment shortages at the points of sale.

Impacted teams:

Immediate solutions thanks to alerts

They then send these automated alerts to their sales managers in each area, so that they can activate immediate solutions to replenish out-of-stock products and thus improve the company’s supply chain and revenue.

Impacted teams:

3. Results

Since the implementation of flipflow, the leading FMCG household brand distribution company has experienced a significant decrease in manual labor hours for its sales managers. Thanks to geolocation by postal code in Spain, they have access to real-time information that was previously impossible to manage manually. The use of flipflow has also reduced the number of hours of in-store visits.

Geolocalized products

Reduction of manual labor

Hours spent in store visits

3. Results

Geolocalized products

Reduction of manual labor

Hours spent in store visits

Find out how we’re already helping companies like yours

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“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”

“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer.”

“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”

“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”

“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”

“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”

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FMCG – Flipflow

Monitoring thousands of products with real-time geolocalised data

Detailed prices, big supermarkets

Challenge

Differences between unit and pack prices

Exclusive formats

Consumer behaviour and reduflation

Solution

Accurate comparison between unit and pack prices

Control of exclusive competitor formats

Advanced consumer behaviour analysis

3. Results

Reduced time spent on store checks

Competitive improvement in the MDD assortment

Rise in profitability of its key products

3. Results

Reduced time spent on store checks

Competitive improvement in the MDD assortment

Increased profitability of its key products

They say about us

¿Quieres ver flipflow en acción?

Mastering store-level distribution across Mexico and increasing Share of Shelf

To have control over the data, that’s amazing

1. Challenge

To achieve direct visibility over the whole Mexican territory

Optimise their analysis to monitor the actions of retailers on a daily basis

Having real-time information on their brand position and competitiveness

2. Solution

Data assertiveness and accuracy vs. Nielsen Pricetrack and in-store prices

Direct visibility in a single dashboard that cross-references proprietary data in real time with data collected by flipflow

Market share monitoring with Share of Shelf and auditing of Retail Media deals

3. Results

Price control and promotions real time at shop level

Retail Media Campaign ROI

3. Results

Price control and promotions real time at shop level

Retail Media Campaign ROI

Expenditure on data analysis

Expenditure on Store Checks and Market Reports

Expenditure on data analysis

Expenditure on Store Checks and Market Reports

Share of Shelf

Increased Sellout On-Off

Share of Shelf

Increased Sellout On-Off

Find out how we’re already helping companies like yours

¿Quieres ver flipflow en acción?

Controlling brand image across Europe and leading the Digital Shelf

Omnichannel presence, global image

1. Challenge

Achieving a strong and coherent brand identity

Maintain a constant presence in terms of brand positioning

Ensure its total sales leadership by controlling the Buy Box

2. Solution

Full control of Compliance and Retail Media

Digital Shelf monitoring across Europe

Maintain sales leadership by controlling Buy Boxes

3. Results

3. Results

Find out how we’re already helping companies like yours

¿Quieres ver flipflow en acción?

Managing European distribution for its sales network and reducing violations

Happy pet, sales on the rise

1. Challenge

2. Solution

Monitoring of distributors and competitors in 8 countries

Real-time monitoring of 3P sellers in marketplaces

Daily price integration with CRM of sales network

3. Results

Aumento de facturación DTC

Fewer channel conflicts

Reduction of infractions

3. Results

Increase in DTC revenue

Reduction of infractions

Fewer channel conflicts

Find out how we’re already helping companies like yours

¿Quieres ver flipflow en acción?

Shortening distribution cycles and increasing margin in real time

Getting the most out of information

They say
about us

***Real-time* monitoring of 3P sellers in *marketplaces***

**Weekly performance reports**