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Digital Shelf & Retail Media in European Beauty 2025

Logos: Weleda, Medik8, Charlotte Tilbury, Olay and Neutrogena
Cosmetics report preview
Cosmetics report preview

5 key insights you’ll get from the report

  • Top 12 anti-aging brand rankings in Spain, France, Italy, and the UK.
  • Which markets are paid‑media heavy vs. more organic‑led.
  • The balance of paid vs. organic share by brand and country; high paid dependency = poor efficiency.
  • Amazon’s Retail Media dominance and local specialist retailer influence.
  • High-leverage paid play examples and zero-presence blind spots.

Inside the Q3 2025
European Beauty Benchmark

Based on Q3 2025 data, this 26‑page benchmark maps Digital Shelf visibility, Retail Media investment and efficiency across four major European markets and 12 beauty brands. You’ll see country‑level and brand‑level comparisons for key KPIs such as Visibility Index, Paid Share, Organic Share and Paid Dependency Ratio.

The analysis highlights distinct archetypes (dermocosmetic vs. mass brands), local champions vs. global leaders, and where Sponsored Products, Sponsored Brands and Display are really moving the needle.

Use it to stress‑test your own category position, refine your mix of paid and organic tactics, and identify the markets where you can win faster.

Get the full benchmark report (PDF)