Are you a brand? Control all your sellers and channels on the internet

In recent years, e-commerce in all its forms has accelerated and grown exponentially.

The proliferation of new online channels and the ease of access for any type of seller has brought all kinds of players into the B2C market, from brands and large distributors to small shops or independent sellers.

On the one hand, this has led to the emergence of new contenders with a more digital profile and new business models. On the other hand, it has meant that traditional distribution channel players are digitizing and gaining access to all layers of the brand and manufacturer distribution chain.

The lack of control of brands in online channels

In this context, brands and manufacturers find themselves increasingly in a situation of lack of control over online channels and complete unawareness of where, how, and at what price their products are being sold.

This fact can cause problems at all levels and even friction in traditional offline channels. These channels increasingly use online channels as a reference to measure competitiveness in terms of pricing.

In addition, these channels increasingly become a brand showcase. The image projected on the web, both in terms of content, pricing, and customer reviews, is already part of the business’s foundation.

Problems caused by multiple sellers in e-commerce

To illustrate all of the above, A simple independent Amazon seller with stock of products from a major brand, setting a price well below MSRP, can impact a purchasing price negotiation process with a large retailer, if it investigates the state of online channels to strengthen its position in that process. There could also be a series of sellers undercutting the prices well below the MRPs and harming the brand image.

If we want to maximize our revenue, understanding market prices and reacting with our pricing to that situation will be one of the keys to success.

The breaking of boundaries and barriers due to e-commerce, and the easy access to these channels, makes it difficult for brands and distributors to have real control over where and at what price their products are sold.

In brands with a large distribution chain and many layers within it, it is completely impossible to maintain an acceptable level of control manually. We will end up investing a huge amount of working hours to obtain data, which we will also need to update very regularly. This is because price fluctuations in e-commerce and the influx of new sellers are more dynamic than in traditional channels.

The solution to this problem is technology.

Flipflow was born to address this need and many others associated with it. A software for monitoring prices, products, and availability in which we offer reports and analysis. These analyses will have aggregated millions of data collected automatically and in real-time from any website or marketplace you want to monitor.

The way to gain control over what happens on the Internet is to have all the aggregated data and the ability to analyze it comfortably, and this is impossible without technology.

Thanks to this, any e-commerce that wants to ensure not only control but also a correct competitive position, will be able to have a real picture of its prices and those of its competitors at any time. This information will serve to make business decisions based on data presented in a simple way and with flexibility to perform any type of analysis at the brand, category, country, channel, or product level.

Furthermore, we offer the possibility of setting up alerts and automations for price changes as well as availability in the market. And we even allow different profiles within the company to customize their reports and dashboards so they have relevant information as soon as they access the application.