Monitor your Retail Media in real time, both your own and your competitors’
Retail Media will account for 30% of advertising investment in the next 5 years. Having total visibility on your online presence will be increasingly difficult without a suitable tool.
Flipflow allows you to monitor Retail Media ads of all types and on any website in the world.
Monitor your Retail Media campaigns by page or search term
You will have specific data of position and appearances, for any type of ad, in any channel/category. You will be able to verify that the advertising agreements with your distributors are fulfilled.
Your e-commerce teams will be able to monitor sponsored products, branded banners and video ads on marketplaces such as Amazon or Walmart, with SEM and PPC dynamics.
You will even have screenshots of the ads sorted by type, their positions of appearance and the pages or specific search terms on a daily basis.
Measure the ROI of your Retail Media campaigns with precision
You will be able to correlate your sales on a product-by-product or category/brand level with Retail Media ads and their positions in the channels.
Reach the most profitable agreements with retailers based on the knowledge of the tracking of the advertising dynamics of your categories.
Your marketing teams and marketplace managers will have valuable information to optimize ad spend and brand visibility to the maximum detail.
Analyze and monitor the Retail Media of your competitors and distributors
Know exactly what your competitors are doing in terms of Retail Media.
You will have all the information of banners, sponsored products and advertisements of any kind made by any competitor.
And this, within the sales channels you use, both in marketplaces and websites with PPC systems, as well as in retailers that operate through agreements.
Find out how we’re already helping companies like yours
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“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”
“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer”.
“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”
“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”
“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”
“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”
