With geographic visibility, we arrive on time
Case Study | Retail | CPG
Leading distributor of consumer household brands in Spain improves revenue and sales speed by replenishing stock on time. With automated reporting, their sales managers can reach everything.
1. Challenge
Controlling a large territory, with supermarkets of several retailers in many different postal codes, can sometimes become tedious and complicated, even more so if you don’t have direct visibility over the entire market. This results in hours of manual labor and physical store visits that would be drastically reduced with the use of a market analytics platform that provides geolocated, accurate, and actionable information in real time.
The company started using flipflow with the main objective of having visibility on the assortment and out-of-stocks of each of the supermarkets in which they distribute their products, located in different geographical areas of Spain. In addition, with the automation of reports, they expected to be on time and remain leaders in the industry.
2. Solution
Simulation of visits on the zip codes of relevance
The Spanish consumer brands distributor organizes with flipflow the monitoring of the most important retailers it works with, simulating visits from the postal codes it is interested in, in order to obtain visibility on the assortment and out-of-stocks in each of these centers.
Automation of out-of-stock and assortment gap alerts
With this visibility achieved through flipflow’s Business Intelligence platform, they automate daily stock out-of-stock alerts, monitoring out-of-stocks at Alcampo and Carrefour by postal code in Spain, as well as assortment shortages at the points of sale.
Immediate solutions thanks to alerts
They then send these automated alerts to their sales managers in each area, so that they can activate immediate solutions to replenish out-of-stock products and thus improve the company’s supply chain and revenue.
3. Results
Since the implementation of flipflowthe leading household brand distribution company in the FMCG sector, has experienced a significant decrease in the manual working hours of its sales managers. Thanks to geolocation by postal code in Spain, they have access to real-time information that was previously impossible to manage manually. The use of flipflow has also reduced the number of hours spent in store visits.
They also monitor pricing and promotions at postal code level and avoid friction due to incorrect pricing and promotions, keeping their price corridor and availability assortment consistent.
This results in a positive impact on sales and purchasing conditions, significant cost savings and a more efficient use of their sales network’s time.
Geolocalized products
Manual labor
Hours spent in store visits
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“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”
“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer”.
“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”
“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”
“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”
“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”
