Total discounts, real customers
Case Study | Retail | Consumer electronics
Telecommunications company increases its revenue by entering fully into the marketplaces sector. Achieves higher sales by allowing its customers to buy with credit and promising them better discounts for purchasing products through its channel.
1. Challenge
This telecommunications company diversified its business by creating a marketplace for its clients. With this marketplace, it seeks to offer exclusive promotions and offers, which must be very competitive compared to the rest of the options in the market, so that its customers choose them.
The company started using flipflow with the main objective of competing with the main marketplaces in Mexico and to become more competitive by obtaining valuable data.
2. Solution
Competitiveness analysis during promotional dynamics
Thanks to flipflow, the Mexican telecommunications company converted into a marketplace has daily information with which to analyze its competitiveness against other alternatives in the marketplace sector during promotional dynamics, as well as the possibility of executing different promotional strategies.
Constant increase in supply
In addition, they use the information of competitive sellers from other marketplaces, which they obtain through the use of flipflow’s Business Intelligence platform, to invite them to sell on their own channel and thus steadily increase their offer.
3. Results
Since the implementation of flipflow in 2022, and thanks to the information provided by the platform, this leading telecommunications company has managed to increase its network of sellers and exponentially increase its sales, preventing its users from going to other marketplaces.
The use of flipflow has also allowed them to improve their competitiveness and the promotions they work with, for campaigns such as Black Friday or Mother’s Day.
+70% increase in sellers network
Increase in sales
Improved competitiveness promotions
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“Flipflow allows us to react from the sales department and ensure our offer in all channels by having our assortment available and without stock-outs in any postal code in Spain. Its daily use ensures that we don’t lose sales due to stock and assortment shortages.”
“In our case we analyze the products of our categories in 45 retailers in 9 countries to have quality information that we use in competitive manufacturing trends for customers, knowing the average price per gram of many products per country and we also detect potential winner products to add to our offer”.
“We have really noticed the improved control over our recommended prices. Manually it was impossible to maintain a price corridor on so many online channels and that brought us a lot of friction. Now we detect unauthorized sales and sellers on marketplaces that cause us conflicts with our customers.”
“We can analyze our own and competitors’ price movements on a daily basis and have improved our revenue by adjusting prices on a daily basis in terms of pricing and promotional strategy.”
“This is definitely the future of retail. Flipflow gives us an improvement in the quality and structure of the information and considerable savings over traditional market research from well-known consulting firms that sell aggregate data without detail including information we don’t need.”
“Flipflow is core to us in setting prices on a daily basis for more than 60,000 SKUs and maintaining our automatic repricing system in a very competitive industry.”
