Google Shopping Monitoring
Google Shopping is the most appropriate e-commerce advertising platform nowadays. With flipflow you get to see if you are selling your products more expensive or cheaper than the competition and apply repricing strategies by developing technology of automatic repricing and optimizing the campaigns bids to maximize your margin and conversion.
Control Google Shopping
Price monitoring in Google Shopping will enable your pricing department to have a 100% accurate competitiveness scale and on this basis will be able to act and establish prices that are coherent with the market and your objectives.
Your marketing department and SEM professionals will also have an accurate data to rely on along with their own metrics to maximize the effectiveness and profitability of paid campaigns therefore being able to focus on the opportunities where you are most competitive.
In addition you can download a price feed and based on it develop your own automatic repricing tool or even automate the bids of your product-by-product marketing campaigns and so maximizing conversions and improving your profitability.
What is Google Shopping?
Google Shopping is a price comparison of products from different online stores.
Any online store can submit their products information (through a data feed) and appear in the Google Product Search engine. The format of the ads consists of the product file where the user only sees the name of the product, the image, its price and the name of the online store.
Through the feed provided by the sellers on the platform Google indexes products and shows to users when they perform a search, prioritizing conventional searches and even Google Adwords ads.
Currently Google Shopping takes over more than 80% of retail searches.
Dominate Google Shopping, secure your positions, make the best marketing and SEM decisions, draw accurate conclusions from past performance, benchmark and determine your competition’s strategies.